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New Book: Sticky Leadership and Management

Lead with Integrity and Manage with Confidence

Transform your leadership. Transform your business. 

It’s time to step up and become the kind of leader your business needs … the kind of leader you were destined to become.

Author Peter Lyle DeHaan, PhD

In Sticky Leadership and Management, Peter Lyle DeHaan, PhD breaks down what it means to lead with integrity, passion, and efficiency.

Instead of an academic treatise full of theory and rhetoric, DeHaan shares personal stories and eye-opening insights so you will be able to quickly identify what works and what doesn’t.

This book will walk you through the steps to develop your own unique leadership style, giving you an implementable plan that will transform and improve your business.

If you’re looking for a compelling read including real-life examples and anecdotes full of practical leadership tips, Sticky Leadership and Management is the business book to take you from where you are now to where you (and your business) are destined to go.

Sticky Leadership and Management: Lead with Integrity and Manage with Confidence

Drawing from his extensive experience as an entrepreneur, CEO, and business consultant, DeHaan shares practical insights and actionable strategies to help you:

Sticky Leadership and Management is for business owners and managers who are ready to become even more confident, inspired, and decisive.

Once you fully unlock your unique leadership potential, there’s truly nothing holding you back from the life and business of your dreams.

Read Sticky Leadership and Management today and become the leader you were always meant to be.

Peter Lyle DeHaan, PhD, is an entrepreneur and businessman who has managed, owned, and started multiple businesses over his career. Common themes at every turn have included leadership and management, customer service, and sales and marketing.

He shares his lifetime of business experience and personal insights through his books, articles, and blogs to encourage, inspire, and occasionally entertain. Learn more at peterlyledehaan.com.

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New Book: Successful Author FAQs

Successful Author FAQs: Discover the Art of Writing, the Business of Publishing, and the Joy of Wielding Words

Discover the Art of Writing, the Business of Publishing, and the Joy of Wielding Words

Peter Lyle DeHaan’s latest book is Successful Author FAQs.

Do you have questions about writing? Publishing?

Veteran author, publisher, editor, and freelance writer, Peter Lyle DeHaan answers questions writers often ask.

In 15 topical chapters, tackling over 100 questions, Peter addresses finding time to write, publishing options, and platform considerations. He talks about marketing, blogging, the traditional vs indie publishing debate, and much more.

With over three decades of experience, career author Peter Lyle DeHaan has answers to questions writers commonly ask. He’ll help you move forward on your writing journey.

On this grand adventure:

  • Learn why you shouldn’t call yourself an aspiring writer.
  • Uncover tips to deal with rejection.
  • Expose writing advice that may not be true.
  • Discover how to self-edit, get feedback, and find an editor.
  • Determine if being a writer is worth the effort.

But there’s more. There are also loads of writing tips, submission pointers, and a publishing checklist.

Be inspired. Be informed. Be motivated to become the writer you’ve always dreamed of.

Don’t delay your writing journey any longer. Take the next step.

It’s time to start calling yourself a writer.

Read Successful Author FAQs to explore the art of writing and the business of publishing.

[Successful Author FAQs was first published in 2019 as The Successful Author. This new release contains updated text and additional sections.]

Learn more about writing and publishing in Peter’s book: Successful Author FAQs: Discover the Art of Writing, the Business of Publishing, and the Joy of Wielding Words. Get your copy today.

Peter Lyle DeHaan is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book Successful Author FAQs for insider tips and insights.

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Master’s Thesis: The Telephone Answering Service Industry

Preparing for the Future

WARNING: this book is a master’s thesis (1998) and contains academic research.

It’s made available primarily to aid others who are conducting their own industry research. If this is what you seek, here’s an overview: 

The Telephone Answering Service Industry: Preparing for the Future

The telephone answering service industry is facing uncertainty due to misconceptions, rising costs, and company closures. This book presents extensive research on the industry, including a SWOT analysis and input from industry professionals. It identifies six core items for survival and success: flexibility, customer-focus, management skills, service quality, staffing practices, and employment attractiveness.

The book recommends conducting company-specific SWOT analyses and developing strategic plans, as well as increasing rates, improving sales and marketing efforts, and capitalizing on 24/7 staffing.

Readers must assess their specific circumstances to determine if these strategies are applicable. This book equips industry insiders with valuable insights and recommendations to shape the future of their businesses. By being proactive and prepared, the industry can overcome its challenges and flourish in the ever-changing telecommunications world.

Author and blogger Peter Lyle DeHaan
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Sticky Sales and Marketing

Sticky Sales and Marketing: Produce Positive Long-Term Results and Relationships

Peter Lyle DeHaan’s Latest Book

Peter Lyle DeHaan’s newest book is Sticky Sales and Marketing. It is book two in the anticipated Sticky series.

Sticky Sales and Marketing, by Peter Lyle DeHaan, PhD

In Sticky Sales and Marketing, Peter Lyle DeHaan, PhD breaks down sales and marketing strategies in a coherent story-driven process and highlights what works and what doesn’t. Through personal stories and eye-opening insights, he shares how businesses and organizations can promote their products and services more effectively for long-term growth.

Strategically grouped in four parts, Sticky Sales and Marketing takes a holistic look at sales management, sales tips, marketing management, and marketing tactics.

In Sticky Sales and Marketing, you’ll learn how to:

  • Close more sales and gain repeat clients.
  • Understand the keys to a high-producing sales team.
  • Know what marketing channels will work best for you.
  • Apply marketing tactics proven to work.
  • Feel confident in your sales and marketing ability.

Let the Sticky Sales and Marketing book show you how to pursue sales and marketing with more confidence and greater success.

Get your copy today!

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Sticky Customer Service

Do you lose customers about as fast as you gain them?

It doesn’t have to be that way. The Sticky Customer Service book will show you how.

Sticky Customer Service, by Peter Lyle DeHaan, PhD

Customer service isn’t a once-and-done effort. It takes ongoing work to truly meet your customers’ expectations. In Sticky Customer Service, unearth practical, action-oriented insights to help you turn customer service from an embarrassing weakness into a business strength.

Author Peter Lyle DeHaan's book Sticky Customer Service

With over three decades of business and entrepreneurial experience, Peter Lyle DeHaan, PhD, offers his prescriptions to serve customers better and stop driving them away.

You’ll discover:

  • The three key areas where customer service occurs and why they must work together.
  • How to avoid common errors that too many business’s make.
  • Why delighting customers is not the best approach and sets up future failure.

Based on a lifetime of real-world examples, the Sticky Customer Service book reveals customer service gone wrong and customer service done well.

Customer service is not a set-it-and-forget-it initiative. Never lose sight of this. Sticky Customer Service will keep you moving forward and on track.

Uncover helpful customer service tips through this compelling read, encouraging you to do better and celebrating what you do best. Learn how to meet your customers’ expectations every chance you get.

Read more in Peter’s Sticky Series books: Sticky Leadership and Management, Sticky Sales and Marketing, and Sticky Customer Service featuring his compelling story-driven insights and tips.

Peter Lyle DeHaan, PhD, is the publisher and editor-in-chief of Connections Magazine, covering the call center teleservices industry. Read his latest book, Healthcare Call Center Essentials.