Business articles by Peter Lyle DeHaan, PhD
Don’t Work Harder, Work Smarter Many years ago, as a first-time manager, I was green with much to learn. Management looked easy from the outside. I assured myself that, when given the opportunity to lead, I’d never make the same blunders I witnessed. Yes, I would direct my future staff with enlightenment, never forgetting the […]
Be Fair with Your Staff I once led a service department that provided telephone customer support for specialized, high-tech equipment and software. We staffed our office during regular business hours, Monday through Friday. And we rotated handling on-call to cover emergency situations that arose in the evenings, on weekends, and on holidays. I sought to […]
React with Courage to the Unexpected My employer had just undergone a rightsizing effort to optimize our workforce and strengthen our financial situation. A result of this was that I now had two departments to manage instead of one. I also had twice the staff. I embraced this challenge with enthusiasm, implementing changes to merge […]
The Unexpected Can Be a Gift and We Shouldn’t Squander It My employer once tasked me with turning around an unprofitable subsidiary of the company. Two people preceded me in this effort and failed. I suspect, however, that they were unprepared to deal with the momentous task in front of them. Overwhelmed, they didn’t know […]
Followers Must Be Willing and Able I once volunteered for a local parachurch organization. They addressed an unmet need in our area, and I relished the chance to give back to my community. It wasn’t long before the executive director asked me to join the board of directors. I jumped at the opportunity, but what […]
Lead with Effectiveness and Manage with Success Leadership is the ability to cast a vision and draw others to you in a collective pursuit of that vision. The mark of leadership, therefore, is if you have followers. And the mark of great leadership is if you have committed followers. Conversely, someone with no followers is […]
Strive to Help Each Prospect By Peter Lyle DeHaan What is the ideal follow-up strategy? Consider these examples and then apply them to your sales and marketing efforts. Once I researched some software that promised to streamline my publishing business and integrate operations, as well as provide me with new tools. Given all this, I […]
When Marketing Data Is Absent, You Need to Go by Instinct By Peter Lyle DeHaan Though the source of the old advertising quip is in dispute, its wisdom isn’t. The adage laments, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Tracking Traditional Marketing When it comes […]
Indirectly Promote Your Company and Products by Providing Valuable Industry Information By Peter Lyle DeHaan I’ve talked about content marketing. Now we’ll delve into it more fully as a practical marketing tactic. Having written nearly five thousand content marketing pieces over the past couple of decades, it’s a subject I know quite well. The goal […]
Don’t Overlook the Basics for Your Marketing Initiatives By Peter Lyle DeHaan As a periodical publisher, I’ve run ads for my customers. As a marketer, I’ve created and run ads for myself in various publications and on websites. And as a buyer, I’ve reacted to ads. These experiences provide me with a 360-degree view, able […]