sticky series Archives - Peter Lyle DeHaan

Peter Lyle DeHaan’s Latest Book

Peter Lyle DeHaan’s newest book is Sticky Sales and Marketing. It is book two in the anticipated Sticky series.

Sticky Sales and Marketing, by Peter Lyle DeHaan, PhD

In Sticky Sales and Marketing, Peter Lyle DeHaan, PhD breaks down sales and marketing strategies in a coherent story-driven process and highlights what works and what doesn’t. Through personal stories and eye-opening insights, he shares how businesses and organizations can promote their products and services more effectively for long-term growth.

Strategically grouped in four parts, Sticky Sales and Marketing takes a holistic look at sales management, sales tips, marketing management, and marketing tactics.

Close more sales and gain repeat clients.

Understand the keys to a high-producing sales team.

Know what marketing channels will work best for you.

Apply marketing tactics proven to work.

Feel confident in your sales and marketing ability.

Let the Sticky Sales and Marketing book show you how to pursue sales and marketing with more confidence and greater success.

Get your copy today!

Do you lose customers about as fast as you gain them?

It doesn’t have to be that way. The Sticky Customer Service book will show you how.

Sticky Customer Service, by Peter Lyle DeHaan, PhD

Customer service isn’t a once-and-done effort. It takes ongoing work to truly meet your customers’ expectations. In Sticky Customer Service, unearth practical, action-oriented insights to help you turn customer service from an embarrassing weakness into a business strength.

Author Peter Lyle DeHaan's book Sticky Customer Service

With over three decades of business and entrepreneurial experience, Peter Lyle DeHaan, PhD, offers his prescriptions to serve customers better and stop driving them away.

You’ll discover:

The three key areas where customer service occurs and why they must work together.
How to avoid common errors that too many business’s make.
Why delighting customers is not the best approach and sets up future failure.

Based on a lifetime of real-world examples, the Sticky Customer Service book reveals customer service gone wrong and customer service done well.

Customer service is not a set-it-and-forget-it initiative. Never lose sight of this. Sticky Customer Service will keep you moving forward and on track.

Uncover helpful customer service tips through this compelling read, encouraging you to do better and celebrating what you do best. Learn how to meet your customers’ expectations every chance you get.

Read more in Peter’s Sticky Series books, including Sticky Sales and Marketing and Sticky Customer Service featuring his compelling story-driven insights and tips.

Peter Lyle DeHaan, PhD, is the publisher and editor-in-chief of Connections Magazine, covering the call center teleservices industry. Read his latest book, Healthcare Call Center Essentials.