Peter Lyle DeHaan, PhD, releases his latest book, How to Start a Telephone Answering Service.
“When I consulted for the answering service and call center industries, people kept contacting me who wanted to start a telephone answering service,” says DeHaan. “I didn’t feel right taking their money and tried to talk them out of it. After all, who wants to go into a business that is labor-intensive, capital-intensive, and never closes?”
Though running an answering service is no longer as capital-intensive, it certainly was back then. And the few people who insisted on hiring me soon gave up.
Yet the inquiry calls continued to roll in, taking up too much of his time and providing no business in return. In desperation, he set up a website, StartAnAnsweringService.com and referred people to it. That little site gave all the essential information and appeased most people.
When he stopped consulting to focus on publishing, he left the website up as a service to the industry. He even added occasional updates. With no promotion, it continued to get traffic, month after month, year after year. Though it had always been his intention to turn that website into a book, he never got around to it.
On January 29, 2019, he released his first call center book, How to Start a Telephone Answering Service.
On that day, How to Start a Telephone Answering Service, became the number one new book on Amazon in the outsourcing category.
Those of in the answering service industry, already know everything that’s in this book. But for those new to the industry or thinking about getting into it, this book contains valuable information. “I think it’s the best information you’ll ever find on the subject,” says Peter, “but then I’m a bit biased.”
Peter Lyle DeHaan is an entrepreneur and businessman who has managed, owned, and started multiple businesses over his career. Common themes at every turn have included customer service, sales and marketing, and leadership and management. He shares his lifetime of business experience and personal insights through his books to encourage, inspire, and occasionally entertain.