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News from author Peter Lyle DeHaan, PhD

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Sticky Sales and Marketing

Sticky Sales and Marketing: Produce Positive Long-Term Results and Relationships

Peter Lyle DeHaan’s Latest Book

Peter Lyle DeHaan’s newest book is Sticky Sales and Marketing. It is book two in the anticipated Sticky series.

Sticky Sales and Marketing, by Peter Lyle DeHaan, PhD

In Sticky Sales and Marketing, Peter Lyle DeHaan, PhD breaks down sales and marketing strategies in a coherent story-driven process and highlights what works and what doesn’t. Through personal stories and eye-opening insights, he shares how businesses and organizations can promote their products and services more effectively for long-term growth.

Strategically grouped in four parts, Sticky Sales and Marketing takes a holistic look at sales management, sales tips, marketing management, and marketing tactics.

In Sticky Sales and Marketing, you’ll learn how to:

  • Close more sales and gain repeat clients.
  • Understand the keys to a high-producing sales team.
  • Know what marketing channels will work best for you.
  • Apply marketing tactics proven to work.
  • Feel confident in your sales and marketing ability.

Let the Sticky Sales and Marketing book show you how to pursue sales and marketing with more confidence and greater success.

Get your copy today!

Peter Lyle DeHaan is an entrepreneur and businessman who has managed, owned, and started multiple businesses over his career. Recurring themes included customer service, sales and marketing, and leadership and management.

He shares his lifetime of business experience and personal insights through his books and posts.

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Startel Interviews Peter DeHaan

Earlier this year Vince Vitale, marketing director at Startel, interviewed Peter Lyle DeHaan about the future of the call center industry and learned about his best content marketing tips.

The result is a two-part series.

The first piece, titled “Peter Lyle DeHaan: Contact Center Futurist,” appeared online in March this year. In it, DeHaan looked at the industry’s past to get a feeling for where it’s headed. “I see a bright future for the industry, limited only by our imagination and creativity,” said DeHaan.

His advice to get there is to “Invest in people, for frontline staff is our essential difference and our future distinction. Then support them with the best technology tools possible.”

The second piece, titled “9 Contact Center Writing Tips for Content Writers from the Guy Who Literally Wrote the Book on the Call Center Industry” addresses promotion opportunities for call centers and telephone answering services. DeHaan’s mission is to “change the world one word at a time.”

He warns against posting content on social media which limits what your audience sees and can summarily shut you down at any moment, for any reason. Therefore, post on your website, which you own and control.

“Once you have a professional looking and visitor-friendly website, consider content marketing for engaging prospects and for search engine optimization (SEO),” added DeHaan. Yet he noted that “Writing is easy. Writing well is hard. It requires practice.”

Call centers can produce content internally. Their staff knows the industry but may struggle with writing. Or they can outsource the writing part, but those experts may struggle with understanding the industry. It’s a difficult balance to achieve.

Regardless, “Start by producing quality content with a visitor-first perspective. Don’t write for search engines because they can’t make a buying decision. Only after you’ve written it should you factor into the piece good SEO practices.”

With a lifetime of relevant experience, Peter Lyle DeHaan has written extensively about the call center industry. He owns and publishes Connections Magazine, along with launching and publishing AnswerStat, TAS Trader, and Medical Call Center News.

Healthcare Call Center Essentials: Optimize Your Medical Contact Center to Improve Patient Outcomes and Drive Organizational Success

His industry related books include Healthcare Call Center Essentials, Sticky Customer Service, and How To Start a Telephone Answering Service.

His next book, Sticky Sales and Marketing, is due out later this year.

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Peter Lyle DeHaan Releases Healthcare Call Center Book

Healthcare call center book: Healthcare Call Center Essential

Peter Lyle DeHaan, founder and publisher of AnswerStat, announced the publication of his latest book, Healthcare Call Center Essentials, on June 6, 2022.

“In a very real sense, this book has been two decades in the making,” said DeHaan, “It started when I launched AnswerStat magazine in 2003. I’ve taken what I’ve learned about medical contact centers since then and combined it with a lifetime of call center experience to produce this book.”

In addition to writing and publishing magazines and books about the call center industry, DeHaan’s lifetime of experience includes managing a multi-location call center, employment with a call center vendor, and consultant for healthcare call centers, medical answering services, and telephone answering providers.

Healthcare Call Center Essentials: Optimize Your Medical Contact Center to Improve Patient Outcomes and Drive Organizational Success

The result is the book Healthcare Call Center Essentials.

Healthcare Call Center Essentials is designed for those who want to manage a more effective medical contact center. From daily operations to long-term success, this essential guide will help readers create a thriving contact center that meets the urgent needs of both patients and the medical community.

In it, you can discover how to better manage your team and support achievable strategies to meet goals and support patients and healthcare centers. By implementing the strategies and tips in Healthcare Call Center Essentials, you can improve your daily systems and perfect your contact center operation.

Healthcare Call Center Essentials is available in e-book, paperback, and hardcover.

Peter Lyle DeHaan, Ph.D., is the publisher and editor-in-chief of AnswerStat and Medical Call Center News covering the healthcare call center industry. Get his book, Sticky Customer Service.

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Peter Lyle DeHaan News

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Sticky Customer Service

Do you lose customers about as fast as you gain them?

It doesn’t have to be that way. The Sticky Customer Service book will show you how.

Sticky Customer Service, by Peter Lyle DeHaan, PhD

Customer service isn’t a once-and-done effort. It takes ongoing work to truly meet your customers’ expectations. In Sticky Customer Service, unearth practical, action-oriented insights to help you turn customer service from an embarrassing weakness into a business strength.

Author Peter Lyle DeHaan's book Sticky Customer Service

With over three decades of business and entrepreneurial experience, Peter Lyle DeHaan, PhD, offers his prescriptions to serve customers better and stop driving them away.

You’ll discover:

  • The three key areas where customer service occurs and why they must work together.
  • How to avoid common errors that too many business’s make.
  • Why delighting customers is not the best approach and sets up future failure.

Based on a lifetime of real-world examples, the Sticky Customer Service book reveals customer service gone wrong and customer service done well.

Customer service is not a set-it-and-forget-it initiative. Never lose sight of this. Sticky Customer Service will keep you moving forward and on track.

Uncover helpful customer service tips through this compelling read, encouraging you to do better and celebrating what you do best. Learn how to meet your customers’ expectations every chance you get.

Get Sticky Customer Service and turn customer retention into a strength.

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The Successful Author: Discover the Art of Writing and the Business of Publishing

Do you have questions about writing? Publishing?

Peter Lyle DeHaan has answers, which he shares in The Successful Author. With over three decades of experience as an author, blogger, freelancer, and publisher, Peter will help you on your writing journey.

The Successful Author, by Peter Lyle DeHaan

On this grand adventure:

  • Learn why you shouldn’t call yourself an aspiring writer.
  • Uncover tips to deal with rejection.
  • Expose writing advice that may not be true.
  • Discover how to self-edit, get feedback, and find an editor.
  • Determine if being a writer is worth the effort. (Hint: it is.)

But there’s more. In fourteen chapters, with over one hundred entries, Peter will address:

  • Finding time to write
  • The traditional vs indie publishing debate
  • Whether or not to blog—and what to do if you do blog
  • Copyrights, registration, and legal issues
  • Publishing options and insights

Plus there are loads of writing tips, submission pointers, and a publishing checklist.

Don’t delay your writing journey any longer. Take the next step, and get your copy of The Successful Author.

Be inspired. Be informed. Be motivated to become the writer you’ve always dreamed of.

Learn more about writing and publishing in Peter’s book: The Successful Author: Discover the Art of Writing and Business of Publishing. Get your copy today.

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How to Start a Telephone Answering Service

answering service book

Peter Lyle DeHaan, PhD, releases his latest book, How to Start a Telephone Answering Service.

“When I consulted for the answering service and call center industries, people kept contacting me who wanted to start a telephone answering service,” says DeHaan. “I didn’t feel right taking their money and tried to talk them out of it. After all, who wants to go into a business that is labor-intensive, capital-intensive, and never closes?”

Peter Lyle DeHaan, PhD

Though running an answering service is no longer as capital-intensive, it certainly was back then. And the few people who insisted on hiring me soon gave up.

Yet the inquiry calls continued to roll in, taking up too much of his time and providing no business in return. In desperation, he set up a website, StartAnAnsweringService.com and referred people to it. That little site gave all the essential information and appeased most people.

When he stopped consulting to focus on publishing, he left the website up as a service to the industry. He even added occasional updates. With no promotion, it continued to get traffic, month after month, year after year. Though it had always been his intention to turn that website into a book, he never got around to it.

Until now.

How to Start a Telephone Answering Service by Peter DeHaan, PhD

On January 29, 2019, he released his first call center book, How to Start a Telephone Answering Service.

On that day, How to Start a Telephone Answering Service, became the number one new book on Amazon in the outsourcing category.

Those of in the answering service industry, already know everything that’s in this book. But for those new to the industry or thinking about getting into it, this book contains valuable information. “I think it’s the best information you’ll ever find on the subject,” says Peter, “but then I’m a bit biased.”

Peter Lyle DeHaan, PhD, is the publisher and editor-in-chief of TAS Trader, covering the telephone answering service industry. Check out his new book How to Start a Telephone Answering Service.

Peter Lyle DeHaan is an entrepreneur and businessman who has managed, owned, and started multiple businesses over his career. Recurring themes included customer service, sales and marketing, and leadership and management.

He shares his lifetime of business experience and personal insights through his books and posts.

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News Release: Blogging Video Available

Blogging Video Available: 12 Tips For Better WordPress Content Creation

Veteran Blogger Peter DeHaan’s WordCamp Grand Rapids Presentation Is Now Accessible Online

Peter DeHaan spoke at the recent WordCamp in Grand Rapids Michigan. Peter’s topic, “12 Tips For Better WordPress Content Creation,” is now available for online viewing at WordPress.tv. Other recordings from WordCamp Grand Rapids are also being added.

WordCamps are informal, community-organized events, put on by WordPress users for WordPress users, including everyone from the casual hobbyists to core developers. “This is my second year attending WordCamp Grand Rapids; it’s such a great event,” said Peter DeHaan. “This year, I had the privilege to be able to give back to the local WordPress community. WordCamp Grand Rapids is a well-run event with a great core team of organizers. Everyone there—both speakers and attendees—were so willing to share what they know and to help one another.”

Peter DeHaan has been a magazine publisher and editor for the past fifteen years, a blogger for the past seven, and a published writer for much longer. Peter’s editing, blogging, and writing skills made him an ideal person to talk about blogging on WordPress. “I have multiple blogs and have written over 1,500 posts,” added Peter. “I think I’ve made about every mistake a blogger can make, and I hope I helped other bloggers avoid repeating my missteps.”

Grand Rapids WordCamp is an annual event put on by area WordPress enthusiasts and entrepreneurs, with each year being bigger and better than the year before. For 2014, the event expanded to three days.

The direct link to download Peter DeHaan’s presentation is http://wordpress.tv/2014/11/05/peter-dehaan-12-tips-for-better-wordpress-content-creation/.

Learn more about writing and publishing in Peter’s book: The Successful Author: Discover the Art of Writing and Business of Publishing. Get your copy today.

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News Release: Peter DeHaan to Speak at the 2014 Breathe Writers Conference

Seasoned Magazine Publisher and Editor to Hold Two Workshops for Writers

Sep 19, 2014 – Hudsonville, Mich. – Author Peter DeHaan will speak at the 2014 Breathe Christian Writers Conference taking place October 10 and 11 in Grand Rapids Michigan. This year the event moves to a new location, the campus of Grand Rapids Theological Seminary.

“I’ve attended the Breathe Christian Writers Conference for the past five years and again have the opportunity to lead two workshops,” said magazine publisher Peter DeHaan. “I tell everyone The Breathe Christian Writers Conference is my ‘can’t miss’ writing event each year.”

Peter’s first workshop is “Ten Steps to Start (or Restart) Your Writing Career,” designed for new writers, those considering a writing career, and those who want to breathe new life into their work. It is an update of last year’s popular presentation, with new content and more information. “This is a great session for those who need a little encouragement to get started or a gentle nudge to get restarted,” stated Peter.

Peter’s second presentation “Getting Started with WordPress for Your Author Blog or Website,” applies to all writers at any level. “Every writer who wants to share his or her work and connect with readers must have a website; social media is not enough,” said DeHaan. “Using WordPress for your blog or website is easy, but a few pointers will save time and avoid wasted effort.” After attending Peter’s WordPress session, attendees will have the basic knowledge needed to start using WordPress or to improve what they already have. Peter also talked about this topic at the recent Grand Rapids WordCamp in August.

Peter DeHaan has been a magazine publisher and editor since 2001, but started writing four decades ago; he published his first article in 1983. Peter brings to Breathe the perspective of a seasoned writer, publisher, and editor.

The keynote speaker for this year’s two-day conference is New York Times and USA Today bestselling author Julie Cantrell. Julie will give two keynote addresses: “This One Life: Dare to defy the odds” and “Sink or Swim: Lessons learned from a head-first dive into publishing.”

In addition to Julie’s keynote addresses, the conference offers other general sessions, an array of workshops, plenty of networking opportunities, and time for informal social interaction.

Learn more about the Breathe Christian Writers Conference and Peter DeHaan.

Learn more about writing and publishing in Peter’s book: The Successful Author: Discover the Art of Writing and Business of Publishing. Get your copy today.

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The 2014 Breathe Christian Writers Conference

Last month I spoke about blogging at the Grand Rapids WordCamp. Next month I’ll again be speaking about blogging, this time at the Breathe Christian Writers Conference on October 10-11.

The title of my Saturday presentation is “Getting Started with WordPress for Your Author Blog or Website.” In addition to my workshop on WordPress, there will be two other blogging sessions as well.

In another session, this one on Friday, I’ll talk about “Ten Steps to Start (or Restart) Your Writing Career.” This is an update of my well-received presentation from last year. In addition to my two presentations, there will be over thirty others to consider as well.

I invite you to attend the Breathe Christian Writers Conference to learn about writing. I hope to see you there, either to meet for the first time or to reconnect. Breathe is a great writing conference and my one “can’t miss” meeting every year.

If you’ve never attended a writers conference, please make Breathe be your first one; otherwise, I encourage you to add it to your agenda. Do this for yourself, your writing, and your career.