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Sticky Customer Service: Stop Churning Customers and Start Growing Your Business

Peter Lyle DeHaan releases his newest book, Sticky Customer Service: Stop Churning Customers and Start Growing Your Business. His goal is to encourage business leaders to give more attention to keeping their existing customers.

Sticky Customer Service book

“Customer service isn’t a once-and-done effort,” DeHaan says. “It takes ongoing work to truly meet your customers’ expectations.” In Sticky Customer Service, unearth practical, action-oriented insights to help turn customer service from an embarrassing weakness into a business strength.

In Sticky Customer Service, you’ll discover:

  • The three key areas where customer service occurs and why they must work together.
  • How to avoid common errors that too many businesses make.
  • Why delighting customers is not the best approach and sets up future failure.

“Most businesses today give more attention to customer acquisition then customer retention. This is backwards thinking,” DeHaan states. “It’s much easier and less costly to keep existing customers than it is to find new ones. Yet the actions of most businesses prove that they don’t understand this.”

Sticky Customer Service book by Peter Lyle DeHaan, PhD

Sticky Customer Service is available everywhere in e-book, paperback, and hardcover.

Get your copy today.


Peter Lyle DeHaan is an entrepreneur and businessman who has managed, owned, and started multiple businesses over his career. Common themes at every turn have included customer service, sales and marketing, and leadership and management. He shares his lifetime of business experience and personal insights through his books to encourage, inspire, and occasionally entertain.

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The Successful Author: Discover the Art of Writing and the Business of Publishing

Peter Lyle DeHaan releases book about writing and publishing

Do you have questions about writing? Publishing?

Peter Lyle DeHaan has answers, which he shares in The Successful Author. With over three decades of experience as an author, blogger, freelancer, and publisher, Peter will help you on your writing journey with his insightful book about successful writing and publishing.

Peter Lyle DeHaan, PhD

On this grand adventure:

  • Learn why you shouldn’t call yourself an aspiring writer.
  • Uncover tips to deal with rejection.
  • Expose writing advice that may not be true.
  • Discover how to self-edit, get feedback, and find an editor.
  • Determine if being a writer is worth the effort. (Hint: it is.)

But there’s more. In fourteen chapters, with over one hundred entries, Peter will address:

  • Finding time to write
  • The traditional vs indie publishing debate
  • Whether or not to blog—and what to do if you do blog
  • Copyrights, registration, and legal issues
  • Publishing options and insights

Plus there are loads of writing tips, submission pointers, and a publishing checklist. Pursue a career of successful writing and publishing.

Don’t delay your writing journey any longer. Take the next step, and get your copy of The Successful Author.

Be inspired. Be informed. Be motivated to become the writer you’ve always dreamed of.


Peter Lyle DeHaan is an entrepreneur and businessman who has managed, owned, and started multiple businesses over his career. Common themes at every turn have included customer service, sales and marketing, and leadership and management. He shares his lifetime of business experience and personal insights through his books to encourage, inspire, and occasionally entertain.

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How to Start a Telephone Answering Service

Peter Lyle DeHaan, PhD, releases his latest book, How to Start a Telephone Answering Service.

“When I consulted for the answering service and call center industries, people kept contacting me who wanted to start a telephone answering service,” says DeHaan. “I didn’t feel right taking their money and tried to talk them out of it. After all, who wants to go into a business that is labor-intensive, capital-intensive, and never closes?”

Peter Lyle DeHaan, PhD

Though running an answering service is no longer as capital-intensive, it certainly was back then. And the few people who insisted on hiring me soon gave up.

Yet the inquiry calls continued to roll in, taking up too much of his time and providing no business in return. In desperation, he set up a website, StartAnAnsweringService.com and referred people to it. That little site gave all the essential information and appeased most people.

When he stopped consulting to focus on publishing, he left the website up as a service to the industry. He even added occasional updates. With no promotion, it continued to get traffic, month after month, year after year. Though it had always been his intention to turn that website into a book, he never got around to it.

Until now.

How to Start a Telephone Answering Service by Peter DeHaan, PhD

On January 29, 2019, he released his first call center book, How to Start a Telephone Answering Service.

On that day, How to Start a Telephone Answering Service, became the number one new book on Amazon in the outsourcing category.

Those of in the answering service industry, already know everything that’s in this book. But for those new to the industry or thinking about getting into it, this book contains valuable information. “I think it’s the best information you’ll ever find on the subject,” says Peter, “but then I’m a bit biased.”

Peter Lyle DeHaan, PhD, is the publisher and editor-in-chief of TAS Trader, covering the telephone answering service industry. Check out his new book How to Start a Telephone Answering Service.


Peter Lyle DeHaan is an entrepreneur and businessman who has managed, owned, and started multiple businesses over his career. Common themes at every turn have included customer service, sales and marketing, and leadership and management. He shares his lifetime of business experience and personal insights through his books to encourage, inspire, and occasionally entertain.