With an online ad, a book sale is one click away I once shared columnist Andrew Brenneman’s thoughts on the benefits of print advertising. It is, by the way, a compelling list that includes things we take for granted or overlook. Print advertising is the medium of choice to meet certain marketing objectives. Notwithstanding that […]
In my post What Spurs You On In Your Writing? I listed four things that encourage me to persist in writing: seeing improvement, satisfaction, a paycheck, and giving to others. These positive outcomes motivate me to want to write even more. So I take proactive steps to make that happen. From these four results I […]
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How Would You Like us to Contact You?
By Peter Lyle DeHaan, PhD After our basement flooded and the insurance company said, “Sorry, you’re not covered,” I knew it was time to find a new insurer. As I scanned a website for an insurance agent’s phone number, I spotted an information request form. I filled it out, including the customer-centric option: “How should […]
Designing a great ad is an art that takes practice In my work as a magazine publisher, I see all sorts of print ads, from good to bad, appealing to boring, effective to ineffective. While ad creation is an art, one that requires both practice and talent, it’s also something that can be learned. The […]
Are you fortunate to love what you do? In last week’s post, I said writing is fun. While acknowledging that some writers don’t like to write, I am the opposite: I love to write. A number of things contribute to my joy of writing: I see improvement in my writing Whenever I read my past […]
Good SEO gets people to go to your website, but good content will keep them there An important aspect of author websites is attracting visitors, people who will actually read your information and consider buying your books. However, having a great site, with cool graphics, and the latest technological innovations means nothing if no one […]
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Is Writing Fun?
With some creativity and planning, authors can hang onto their joy of writing Some writers hate to write, but their love of completing a book spurs them on. I understand the ecstasy of a job that’s done. I love finishing a writing project, be it a book, a ghostwriting assignment, an article, or a post. […]
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Five Book Marketing Ideas
Strategic marketing can improve book sales. However, it can quickly waste a lot of money with little return when done haphazardly. Review each advertising option carefully before committing money to it. Here are five ideas to consider: Save Save
By Peter Lyle DeHaan, PhD By classification, a telephone answering service is a call center, a centralized place from where calls are made and received. Yet many of today’s call centers are neither! They are not centralized, nor do they deal with just calls. The label contact center more accurately reflects the current reality of […]
Last month I added a new feature to my blog posts. I look for an interesting tweetable phrase relating to my topic and then place it in a box using a large font. It stands out and gets the reader’s attention. It looks like a callout in a magazine. (Magazine publishing is my day job.) […]