Categories
Writing and Publishing

Magazine Goes Green – Sort of

A weekly (or almost weekly) magazine that I receive, recently announced that it was going to have four “green” issues this year, with the goal of being “carbon neutral” in 10 years. I was curious how they would handle this “green” issue.  o their credit, they emailed me when it was ready and I went […]

Categories
Call Center

A Tale of Two Calls

By Peter Lyle DeHaan, PhD Among other things, my son Dan is a hockey player. We’ll never know if there was any connection, but this past summer he began experiencing lower back pain. The common advice to “take it easy and rest” was not helping, so we embarked on a more intentional course of action, […]

Categories
Writing and Publishing

DMNews Scales Back

Weekly news publications, I am told, are the ones most squeezed in today’s markets.  They are wedged between the proverbial “rock” (instant news via the Internet that trumps weekly updates) and “hard place” (advertisers reallocating their ad dollars towards more established monthlies that target the same audience or online). One of the magazines that I […]

Categories
Writing and Publishing

Another One Bites the Dust

Today I learned that another magazine I read is ceasing publication.  This isn’t really a surprise to me.  In fact, I’m surprised that they have hung on this long.  They were an advertiser-supported magazine and their number of ads has been a bit sparse as of late.  From my perspective, their content focus and target […]

Categories
Telephone Answering Service

Make Your Billing Strategy Work for You

By Peter Lyle DeHaan, PhD There are likely as many billing plans as there are telephone answering services. It seems that everyone has his or her own idea of the right way to bill clients, with each answering service viewing its method as superior. Yet privately, they comprehend its shortcomings. In reality, there is no […]

Categories
Healthcare Call Centers

Help AnswerStat Help You

By Peter Lyle DeHaan, Ph.D. AnswerStat magazine is an advertiser-supported magazine. That means that the ads in this magazine make it possible for us to write, design, print, and mail AnswerStat to you. You read AnswerStat because you value the content. Advertisers support AnswerStat because they know that they can reach decision makers and influencers […]

Categories
Call Center

Your Call Center’s Marketing Future May Be Online

By Peter Lyle DeHaan, PhD I have long been a proponent of the necessity for outsourcing call centers to have websites. In fact, I view a website as a veritable requirement for success in today’s market. To the point, call centers lacking a website are quickly viewed as second-rate providers and not worth the consideration […]

Categories
Writing and Publishing

More News Than You Can Use

A few months ago, I blogged about the various random press releases that I receive each day. In that post, I committed the faux pas of labeling them all as spam — and was quickly chastised for making a sweeping overstatement that was not entirely correct. In this, I was reminded that spam is in […]

Categories
Call Center

That’s No Way to Run a Business

By Peter Lyle DeHaan, PhD A while back, the Connections Magazine sales line was slammed with a phone call— for another company. The calls were from irate individuals trying to call a removal line of the fax service bureau that had sent them faxes. It seems that they had received an unwanted fax solicitation on […]

Categories
Healthcare Call Centers

Call Center Basics

By Peter DeHaan, PhD When I ask folks if they work at an in-house or an outsource call center, I am surprised at how frequently this question is fumbled. At risk of offending knowledgeable veterans, I offer the following call center basics: Inbound Call Centers answer calls. Their agents react, waiting for the phone to […]