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Writing and Publishing

Writing Advice that May Not Be True

There’s lots of advice floating around about writing, being a writer, and finding success. Though well-intentioned, some of this advice is bad information or oversimplified counsel. Here are some tips I’ve heard, many of which I’ve also said.

Check out these common pieces of advice and discover the truth about them. Though we’ve already touched on some of them, I repeat them here, so they’ll appear in one place.

Show Don’t Tell: Using words to paint a picture (showing) is more powerful than to state what happened (telling). In general, this tip is good advice, but it’s sometimes better to just tell readers what happened. For example, it would be boring to spend several pages showing readers about a four-hour car ride where nothing significant occurs. Instead just say, “Four hours later they arrived at their destination.” That’s telling, and in this case, it’s the right approach.

Write Every Day: Yup, I said this maxim before, and I share this tip every chance I get. But I don’t mean it literally. I mean it figuratively. What I mean is to write regularly. Although for you it might mean every day, it could be every weekday or only on the weekend. The point is to have a writing schedule and commit to it.

Although this guideline makes sense to me, and I wouldn’t have it any other way, some writers chafe at the thought of writing every day. Instead, they only write when they’re inspired or have a deadline. If this idea works for you, embrace it. Ignore the advice to write every day, but not until you’ve tried it first.

Write in the Morning: This tip is another one of my favorite adages. Many people even claim scientific confirmation that the morning is the best time to write (or do anything important), with maximum productivity and optimum results. My morning production is far better than in the afternoon. Writing in the morning works for me and works well. The early hours are when the good stuff happens.

Some people claim the morning isn’t right for them, that other times of the day work better. If that’s you, and you’ve tried mornings only to find them lacking, ignore those of us who insist you write in the morning. Pick the time of the day that works best for you.

Write What You Know: There’s an element of truth to this recommendation. What we know best, we can write most effectively. 

When it comes to nonfiction, writing what I know flows with greater clarity and speed. But that doesn’t mean I can’t research something I don’t know and write an effective piece. I’ve done it many times.

When it comes to fiction, if I only wrote what I knew, it would be a boring piece about a middle-aged white guy living an uneventful, routine life. Who’d want to read that? Therefore, in my fiction, I write about what I don’t know. More specifically, I write what I can imagine. Then I live vicariously through my characters and their experiences that I make up. 

You Must Have A Platform: An agent once rejected my submission, not because of the quality of my work or relevance of my idea, but because I didn’t have a platform. He didn’t say I had a small platform. He said I had no platform. Ouch! I doubled down and began working on building my platform in earnest. I hated it. It sapped the life from me. I almost quit writing because platform building distressed me so much. Seriously.

Yes, having a platform to sell our books is important, regardless of whether we want to indie publish or hope to be traditionally published. A platform will help us be successful faster, but it isn’t a requirement.

You Must Be Active on Social Media: This statement often finds itself coupled with building an author platform. I’m on several social media sites, but I don’t get them—not really. And although social media is at times enjoyable, it can be a huge time suck. I’m better off spending that time writing.

Someone who enjoys social media and understands how to use it to connect with people can realize great benefits. But I’m not one of those people—at least not yet. I connect best with people through my newsletter, on my blog, and via email.

You Must Have a Website: I agree that an author website is essential. It doesn’t have to be fancy or extensive, but it must exist and be inviting. 

And for writers who think social media is an acceptable alternative to a website, I vehemently disagree. A social media platform can change its rules at any time for any reason, can shut down your account without warning, or not allow your followers to see your content. These actions happen all the time. 

But a website is something we control. That’s why it’s essential. Even so, some authors claim to get along fine without one.

You Must Have an Email List: Email isn’t a sexy, new technology, but it is a proven method of reaching people. As authors, having an email list remains our most effective way of selling books. If you don’t have an email list, start one today. Every name you ethically and legally add to your list is a prequalified buyer for your books. Sure, you may get by without an email list, but why is a risk not using the most effective book marketing tool available?

Always Use an Outline: When I write, I always have a plan to guide me. It may be an outline, bullet points, or a destination to write toward. This approach is the most effective way to write quickly, not waste words, and avoid unnecessary amounts of cutting. Using an outline is the most efficient way to write, and as a career author seeking to drive income through my words, greater efficiency means increased revenue potential.

There’s nothing wrong with being a discovery writer (pantser)—and many authors prefer this method, claiming that having a plan stifles their creativity. But this approach isn’t the fastest and most efficient way to write. You decide what works best for you.

Use Microsoft Word: I’ve been using Microsoft Word longer than I can remember. Although I used other word processing programs before it, they’re now ancient. Microsoft Word is the standard throughout the publishing industry. Although alternatives exist and each one has its merits, you’ll never go wrong using what the rest of the industry uses. (See “Word Processing Alternatives.”)

You Must Use an Editor: Although this tip is wise advice, it isn’t absolute. No one forces you to use an editor before you publish your work. But if you want to avoid harsh criticism and one-star reviews, use an editor. And if you say you can’t afford to use one, I say you can’t afford to. Your writing career and your reputation as an author is at stake. (See the chapter on “Editing.”)

I used two editors for this book, as I do with most of my books. I can guarantee you they didn’t catch everything—no book is error-free—but they did make this work a whole lot better than I could have ever done on my own.

Don’t Design Your Own Book Cover: Again, no one makes you hire a cover designer for your book. You can do it yourself. But unless you have experience as a graphic artist and have produced successful book covers for other authors, don’t attempt to make your own. 

Your cover is the single biggest means to sell your book, so you need the best cover possible. And you aren’t the one to do it.

Learn more about writing and publishing in Peter’s book: Successful Author FAQs: Discover the Art of Writing, the Business of Publishing, and the Joy of Wielding Words. Get your copy today.

Peter Lyle DeHaan is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book Successful Author FAQs for insider tips and insights.

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Writing and Publishing

Blogging Your Book

I blogged parts of two books, and the posts serve to draw readers into my topic, and then point them to my books.

Some people turn blog posts into a book, while others blog parts of their book once they have written it, and a few people blog the book as they write it.

This works great with nonfiction and memoir, but it’s difficult to pull off for fiction. (See my post, “How to Blog Your Fiction Book.”)

Learn more about writing and publishing in Peter’s book: Successful Author FAQs: Discover the Art of Writing, the Business of Publishing, and the Joy of Wielding Words. Get your copy today.

Peter Lyle DeHaan is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book Successful Author FAQs for insider tips and insights.

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Writing and Publishing

How to Find an Editor for Your Writing

To find an editor, your best option is to go with a freelancer. There are many qualified professionals available to edit your work. Here are some ways to find them:

Search Online

You can do an online search for editors and wade through the responses. This method is time-consuming.

Ask Other Writers

A better idea is to ask others in the writing community for recommendations. This approach will give you a vetted editor.

But many authors are reluctant to share the names of their publishing team for fear these independent contractors will become too busy with new business to continue to work for that author.

Editor Groups

Another good source is editor associations and groups. They can connect you with a good editor. Sometimes they’ll give you a list, and other times a real person will provide the names of editors who best meet your criteria. 

Networking

Find an editor through networking. I’ve made many great contacts at writers’ conferences.

Online Resources

Finally, consider online resources.

  • I’ve used Reedsy to find relevant writing professionals.
  • I’ve also used Fiverr to locate freelancers.
  • Another option is Upwork (the merger of Elance and oDesk). I’ve not used them recently, but I did use eLance several years ago with good results.
  • And though I’ve never used it for this purpose, don’t dismiss LinkedIn.

Learn more about writing and publishing in Peter’s book: Successful Author FAQs: Discover the Art of Writing, the Business of Publishing, and the Joy of Wielding Words. Get your copy today.

Peter Lyle DeHaan is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book Successful Author FAQs for insider tips and insights.

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Writing and Publishing

Discover What Type of Writer You Are

There are different types of writers. They have different motivations, are at different places in their writing journey, and have different goals. Here are five common scenarios:

1. The Aspiring Writer: I’ve heard many people refer to themselves as aspiring writers. But they’re misusing the label. They say aspiring because at this point in their journey they lack the confidence to say they’re a writer, so they qualify it by tacking on aspiring

If this characterization describes you, I encourage you to take a deep breath, drop aspiring, and instead say, “I am a writer.” State it with boldness. It will take practice to say with confidence, but you can do it. You are a writer.

In truth, an aspiring writer is someone who doesn’t write; they aspire to write—someday. But they’ll never get around to it. Yes, they act as a writer. They read books on writing, go to writing conferences, and hang out with other writers. They talk a good game, but it’s just talking.

They want to have written, but they don’t want to put in the hard work, to sit down and write. They aspire to write, and it ends there. 

Don’t be someone who aspires to write. Just write.

2. The Hobbyist Writer: Next, we have people who write for fun, write for therapy, or write for family and friends. They’re hobbyists. There’s nothing wrong with that. 

So if a hobbyist writer accurately describes you, accept it. As a hobbyist, you may not publish much and certainly won’t make much money from your work, but you are writing. And that’s what’s important. Own that label, and celebrate it. 

But if you want to realize more from your writing, consider moving beyond being a hobbyist.

3. The Passion Project Writer: Some writers have a book they must write. It’s a compulsion, a calling. They work hard to produce the best book they can. Then they indie publish it. Then they spend years promoting and marketing their book. 

This book is their passion. 

But it may be the only book they ever write. Or if they do write other books, these works may fall short because the passion isn’t there. And it shows.

There’s nothing wrong with having a passion project or being a one-book author. I know many people who wrote one book, and that’s it. That’s okay. But if you want more, consider the next two categories of writers.

4. The Artist Writer: I know many writers who view themselves as artists. They create wonderful work and produce it regularly. But they only write when the muse hits or when they have a deadline. If they don’t feel like writing, they don’t. They’re often discovery writers (pantsers). Writing speed and output frequency doesn’t matter. They’re artists, and producing art is all they care about.

If the phrase starving artist comes to mind, it could fit this category of writer. They may not make much from their art, and it’s doubtful they’ll earn enough to support themselves. That’s why the artist-writer needs another source of income. This supplemental money could be a day job or a side hustle. It may be a spouse, an inheritance, or a generous patron.

If this is your situation, that’s okay. Accept it for who you are, what you want to be, and what works for you.

5. The Career Author: The fifth category is a career author. Although their words may flow from many different motivations, they have one trait in common: writing is their job, and they strive to make money from it, either full-time or part-time.

They haven’t sold out. They’re being intentional. They value the craft and may even view it as art. They also write with passion. But, in addition to art and passion, they write with purpose. They want to share their words with others and earn money as they do. They have an entrepreneurial mindset. They’re an authorpreneur. 

My Journey: At various times in my writing journey I have stopped at four of these five writing destinations. Some of my stops have been brief, and others longer, but where I am now—and where I want to remain—is as a career author.

Right now, I make some of my income as a book author, and my goal is to one day earn all my income through books. But money is not my motivator; it’s the outcome. My desire is to share my words with others. As I often say, my goal is to “change the world one word at a time.” And making money from doing so is a sweet result.

Discover what type of writer you are and embrace it. Don’t let anyone tell you your path is wrong or inconsequential. You are a writer.

Learn more about writing and publishing in Peter’s book: Successful Author FAQs: Discover the Art of Writing, the Business of Publishing, and the Joy of Wielding Words. Get your copy today.

Peter Lyle DeHaan is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book Successful Author FAQs for insider tips and insights.

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Writing and Publishing

8 Tips to Improve as a Writer

Here are the actions I pursue to improve as a writer: 

  1. Write regularly.
  2. Read a lot (I struggle the most with this tip).
  3. Study writing.
  4. Listen to writers and publishing podcasts. 
  5. Follow writing blogs.
  6. Participate in writers’ groups.
  7. Attend writing conferences.
  8. But the most important tip is to write.

These tips helped my writing improve. May they do the same for you.

Learn more about writing and publishing in Peter’s book: Successful Author FAQs: Discover the Art of Writing, the Business of Publishing, and the Joy of Wielding Words. Get your copy today.

Peter Lyle DeHaan is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book Successful Author FAQs for insider tips and insights.

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Writing and Publishing

How to Discover What to Blog About

To start your own blog, there are two aspects: the technical aspect and the content aspect, what is, what to blog about. Let’s look at the content part of blogging first:

Find Your Blog Focus

If you write whatever you feel like writing (as I did when I started), you will never find an audience. Pick one topic as your blog’s focus. Then go to the next step.

Brainstorm Ideas

With your blog topic or focus determined, brainstorm for ideas. Don’t stop until you hit at least twenty ideas you can blog about. You may not use them all, but at least you know you have plenty of ideas to write about. If you can’t come up with twenty, then you won’t likely be able to sustain your blog, so search for another topic.

Pre-Write Five Blog Posts

Before you even set up your blog, write your first five posts. Some people launch their blog with several posts already there.

Set a Blogging Schedule

You should plan to blog at least once a week. How long did it take to write each of your posts? Do you have that much time every week to devote to it?

If you still want to blog, you can move forward with the technical aspects of setting up a blog. More on that in future posts.

Learn more about writing and publishing in Peter’s book: Successful Author FAQs: Discover the Art of Writing, the Business of Publishing, and the Joy of Wielding Words. Get your copy today.

Peter Lyle DeHaan is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book Successful Author FAQs for insider tips and insights.

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Writing and Publishing

9 Keys to Self-Publishing Success

It’s never been easier to publish a book, but that doesn’t mean we should

I once read a self-published book, a novella. I read it for several reasons: it was recommended (which turned out to be a bad reason), it would be a quick read, I’d never read a novella, and it was free (I got what I paid for).

On the plus side, the opening captured my attention, the storyline was intriguing, and the ending was a delightful surprise. On the negative side, the book did not flow smoothly, was poorly edited (or not edited at all), contained many errors, and was poorly converted into e-book format. Overall, the great ending did not overcome all the negative elements.

Self-Published Book Success

For a self-published book to be successful, it needs what all great books need:

1. A Promising Idea

If you don’t have a great story idea or theme, don’t start writing. This novella did, but its implementation fell short.

2. A Compelling Opening (a Hook)

The opening didn’t grab me, but it was sufficient to make me want to read more.

3. Great Writing

I felt I was reading a rough draft. Elements of good writing were present, but they were too sparse to be effective.

4. Professional Editing

The novella may have been self-edited (never a wise idea) or done so on the cheap, but the result wasn’t even close to professional. While publishing perfection is hard to achieve (if not impossible) the goal should be to get as close as possible.

5. A Satisfying Ending

The ending of the novella was superb. It was the most notable element of the work. But one good line does not make a good book.

6. A Memorable Title

Some titles are hard to forget and others are hard to remember. I can’t recall this novella’s title.

7. An Attention-Grabbing Cover

The cover didn’t hurt the book, but it didn’t help either. If I were judging this book by its cover, I would have passed.

8. A Pleasing Layout

In print, a self-published book shouldn’t look self-published. (We can’t always define it, but we know it when we see it).

In electronic form, the formatting should flow smoothly with no glitches, misplaced text, bad alignment, or floating words or titles. In any good book, the interior design should be innocuous.

When people notice the layout it becomes a distraction.

9. Effective Marketing

The above items all relate to the quality of the product. (There are more elements to consider, but these are the main ones.) A quality product requires effective marketing. A stellar book with no sales will not be a success, nor will great marketing of lousy writing work out.

If you’re considering self-publishing, be it in print or e-book, make sure you cover all nine of these items before proceeding. Your book’s success will depend on it.

Bonus Content

Here’s a resource I recommend from Jerry Jenkins, How to Publish a Book.

Learn more about writing and publishing in Peter’s book: Successful Author FAQs: Discover the Art of Writing, the Business of Publishing, and the Joy of Wielding Words. Get your copy today.

Peter Lyle DeHaan is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book Successful Author FAQs for insider tips and insights.

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Writing and Publishing

Are You a Pantser or a Plotter?

Some writers discover as they write while others plan their journey before they start

In writing, as in life, people tend to follow two modes: pantsing and plotting.

On one side are the pantsers, those who write by the seat of their pants. I prefer the label of “discovery writers.” They don’t know where their words will take them. Writing reveals an adventure as they watch their plot unfold, learn about their characters, and sometimes paint themselves into a corner with no way out.

In contrast, stand the plotters who map out their writing journey before they write one word. But I don’t like that name because it sounds too much like a plodder. I prefer the alternate labels of outliners or planners. These folks know their story arc, strategize the various scenes (or at least chapters), define their characters, and have the end in sight before they type their first word. (NaNoWriMo, the National Novel Writing Month, allows writers to do this sort of preplanning, though actual writing may not begin before November 1.)

The May/June 2016 issue of Writer’s Digest had some great articles about pantsing versus plotting. And many writing podcasters weigh in on the pantsing versus plotting debate. Writers who like to plan may benefit from the snowflake method; writers who forgo planning, need no instruction. Also, see my post “Should You Use an Outline?

While each side of the debate holds firm opinions, neither is the method that will work for everyone. Each writer must determine which style works best for him or herself; there is no one right answer.

If you’re unsure which you are, look at how you live life for clues. Do you plan things out or wing it? The answer likely reveals your preferred writing mode. Though you can test out the opposite method, don’t let someone talk you into trying to be what you are not.

My default is to plan in detail, both for life and for writing. (I am, however, more open to detours when I write.) For trips, I make lists, verify details, do research, make maps, note addresses, and phone numbers, make reservations, pack carefully, and set timetables. Planning calms me; it provides the structure I need to enjoy my vacation. Encountering the unexpected is unpleasant.

Yet within this framework, I allow for flexibility to relish the journey and explore as I go. Some of my most enjoyable memories are within those moments of discovery. Yet without my planning, I would have never been confronted by those spontaneous, serendipitous delights.

Others are the opposite. They would forgo a vacation if they had to prepare for it as much as I.

So it is with pantsers and plotters. Know which one you are, and learn when you can deviate. This will provide you with the most enjoyable writing experience and the most satisfying results.

Learn more about writing and publishing in Peter’s book: Successful Author FAQs: Discover the Art of Writing, the Business of Publishing, and the Joy of Wielding Words. Get your copy today.

Peter Lyle DeHaan is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book Successful Author FAQs for insider tips and insights.

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Writing and Publishing

How to Fuel Your Writing

I write a lot and in many areas: magazine columns, newsletters, multiple blogs, non-fiction books, memoirs, and I recently added short stories. But this doesn’t sap my creativity; I still have more ideas than the time to explore them.

Here’s how I fuel my writing:

Keep a List of Blog Ideas: I have a running Word file of concepts for posts. Whenever a thought comes to me, I jot it down on whatever is available and transfer it to my blog file. Some ideas are immediately useful and some evolve over time, while a few fail to materialize. With this list, I always have a starting point for my next post.

Maintain a File of Book Concepts: I also have a running list of book ideas, which currently exceeds four dozen. It has a list of working titles, along with a premise, logline, or theme. As the idea blooms, I start a separate folder to collect a growing body of ideas and resources for that book. Soon an outline follows. When I contemplate my next book, I simply pick the most developed or promising item on my list.

Record Every Presentation: I don’t often speak publically, but when I do, I always record it. This isn’t because of ego but because my words may be a basis for a book. If so, I simply have the file transcribed, and I edit as needed. An hour of audio roughly equates to 10,000 words.

Save All Cuts: Each time I remove a scene from a book, a section from an article, or a paragraph from a post, I keep it. It may come in handy one day. Often it becomes the basis for another book, article, or post. Whatever I cut, I always save.

File Every Published Work: Once I publish something, that’s not the end; it may be the beginning. Books can come out in different forms or formats; articles may be reworked; posts can be repurposed. I never want to recreate when I can tap something already finished. (There are legal and ethical limits to this, so proceed carefully.)

Retain All Non-Published Work: Just because I can’t find a home for something now, doesn’t mean it’s worthless. It could be the timing’s off, the right outlet hasn’t been found – or formed, or the audience is temporarily looking elsewhere. Perhaps I need to set it aside for later tweaking. Regardless, I never delete or dismiss it. Sometime, somewhere readers will be waiting – and I want to be ready.

By implementing these steps, I always have ideas on what to write.

Learn more about writing and publishing in Peter’s book: Successful Author FAQs: Discover the Art of Writing, the Business of Publishing, and the Joy of Wielding Words. Get your copy today.

Peter Lyle DeHaan is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book Successful Author FAQs for insider tips and insights.

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Writing and Publishing

Writing Investment

For years I made the mistake of not investing in learning the craft of writing. Though I certainly put in the time, for years I was reluctant to spend money. But taking the cheap way out merely held me back.

Here are some investments I’m now making to become a better writer:

  • Study magazines about writing and publishing
  • Read books and blogs about writing and publishing
  • Listen to podcasts about writing and publishing
  • Attend writing conferences
  • Hire editors: developmental editors, copy editing, and proofreading
  • Join online classes about specific writing-related topics
  • Take part in online writing communities
  • Hire mentors and teachers

Of course, none of these things would help if I weren’t regularly applying them every day by writing. This is a long list, but don’t let it overwhelm you. Pick one item to invest in and add more over time.

Note that not everything costs money but merely time. Reading blogs and listening to podcasts is a free option to learn about writing and publishing.

Bonus tip: The one mistake I almost made but didn’t was quitting my day job to write full time. This was about eight years before I was ready. Yikes!

Learn more about writing and publishing in Peter’s book: Successful Author FAQs: Discover the Art of Writing, the Business of Publishing, and the Joy of Wielding Words. Get your copy today.

Peter Lyle DeHaan is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book Successful Author FAQs for insider tips and insights.