Writing and publishing articles by author Peter Lyle DeHaan, PhD
This week I received an email from a PR guy, pushing a press release for his client (www.ergotron.com and dare2dual.ergotron.com). In the teaser, he wrote: “Imagine how much companies would gain and save if they equipped all of their employees with more than one computer display. The research findings are conclusive and striking: nearly a […]
Monday’s blog about the misdirected press releases generated a lot of interest, both in the form of official blog comments, as well as email messages. Sara, who works in the public relations industry — and sends me good press releases — emailed me her thoughts: “…love your blog – and cannot believe what utter rubbish […]
After yesterday’s column mentioning press releases that were poorly targeted, I made a list of the headlines sent my way recently. None of them have anything to do with what my magazines cover. Even though the summer months are light for news submissions, I still received quite a few. For some of them I am […]
Each day I receive a plethora of press releases. While some are exactly the information I seek to share with readers of Connections Magazine and AnswerStat magazine, others are more broadly targeted, and too many are complete mismatches. Consider the numerous email missives I’ve received to save the manatees or promote Michigan Special Olympics. Although […]
A few months ago I starting listening to podcasts — and I’m hooked. I know, podcasts have been around for a long time, but it was only recently that I had a compelling reason download and listen to some. Having an iPod made all the difference, as the podcast could then become portable, untethering me […]
Implementing Mandated Change Although the new postal rates are now in effect, I have yet to learn how much more it will cost to mail my magazines. Now there is another new postage rule for me to figure out. It’s called upside down addressing. Essentially, the USPS wants the mailing addresses on magazines to be printed […]
I have returned from a phenomenal conference. ATA knows how to put on a first-class event. I was able to hear several great speakers (CNN’s Paul Begala, for one — he gave some cogent and compelling insight into the US Presidential race). I saw old friends and made new ones. I recorded three podcasts — […]
A Short Allegory with Deep Lessons for Readers of Every Age By Trina Paulus (Reviewed by Peter Lyle DeHaan.) In addition to all my varied writing functions (writing articles, websites, and blogs, publishing two magazines, and way too much editing) I also write an occasional movie review and book review—just for fun. Here’s one of my […]
After another post, considering how words are used—and misused—my thoughts turned to how words are pronounced—and mispronounced. I, for one, have a “flexible” pronunciation style. For any word possessing more than two syllables, I am seemingly able to enunciate it in at least two different ways—sometimes within the same sentence. Amazingly, I have not had […]
On my last post, I admitted a struggle with the writing process. Not so much with the end results, but instead with the speed of getting there. Therefore, I will be working on “writing rightly,” that is writing with efficient effectiveness. Along with that, I have established some personal blogging guidelines for “writing rightly.” My plan […]