Make Sure Each Piece of Contact Center Technology Works as a Seamless System By Peter Lyle DeHaan, Ph.D. In continuing our series on call center integration, we move to the topic of technology, specifically the need to integrate your call center tools. Today’s vendors offer a wide array of technology options to enhance the contact […]
Categories
Tracking Marketing Effectiveness
When Marketing Data Is Absent, You Need to Go by Instinct By Peter Lyle DeHaan Though the source of the old advertising quip is in dispute, its wisdom isn’t. The adage laments, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Tracking Traditional Marketing When it comes […]
Blogging is an important aspect of book publishing. This series on blogging with WordPress provides a starting point. Last week, focusing on WordPress, we talked about two options: WordPress.com and WordPress.org. In a basic way, WordPress.com is analogous to Gmail, while WordPress.org is more like Outlook (or in the extreme, it could be like an […]
Categories
Pursue Content Marketing
Indirectly Promote Your Company and Products by Providing Valuable Industry Information By Peter Lyle DeHaan I’ve talked about content marketing. Now we’ll delve into it more fully as a practical marketing tactic. Having written nearly five thousand content marketing pieces over the past couple of decades, it’s a subject I know quite well. The goal […]
Writers claim to dramatically increase their writing speed by speaking instead of typing In listening to podcasts and reading blogs, I’ve heard a lot about writers using dictation. This intrigued me. There are two reasons why I wanted to try dictation instead of typing when composing my first drafts. Why Diction? Increased Speed: The most […]
Categories
A Primer on Ads
Don’t Overlook the Basics for Your Marketing Initiatives By Peter Lyle DeHaan As a periodical publisher, I’ve run ads for my customers. As a marketer, I’ve created and run ads for myself in various publications and on websites. And as a buyer, I’ve reacted to ads. These experiences provide me with a 360-degree view, able […]
A writing methodology that works for everyone who is neither 100 percent outliner nor organic writer I heard several people mention Randy Ingermanson’s Snowflake Method For Designing a Novel. Eventually, I became curious enough to check out his post on the subject. Though the snowflake fractal intrigued me, the 10 Steps he advances left me […]
3 Responses to Using AI to Serve Customers By Peter Lyle DeHaan, Ph.D. Predictions about the emergence of artificial intelligence (AI) have been with us for decades. But until recently they only showed up in science fiction books and movies—usually with dire results. Such is the basis for good fiction. Yet in recent months, advances […]
Categories
The Optimum Time to Sell
If We Determine When Prospects Aren’t Open to Buy, Our Experience Will Confirm It By Peter Lyle DeHaan Tyler, it seemed, was content to earn his base pay. He showed little incentive to close sales or earn any commission. Because he had one job to do—sell accounts—I expected his close rate would far exceed the […]
To start your own blog, there are two aspects: the technical aspect and the content aspect, what is, what to blog about. Let’s look at the content part of blogging first: Find Your Blog Focus If you write whatever you feel like writing (as I did when I started), you will never find an audience. […]