Examine the Benefits and Disadvantages of Video Calling By Peter Lyle DeHaan, PhD For years, some call center managers have looked forward to having video capability in their call centers. Others weren’t so open to video calls. And most agents have opposed it as well. Yet the past few years have prepared us, even conditioned […]
The social media site Twitter is becoming the go-to platform for many I’m on several social media sites, but the one that I use the most and am the least confused by is Twitter. I’ve grown a following, tweet and retweet regularly, and engage a bit with my followers. Twitter is the one social media […]
Tips to Finding Qualified Staff for Your Telephone Answering Service By Peter Lyle DeHaan, PhD Finding qualified staff for telephone answering services has always been challenging, but it may be more of a struggle now than ever before. Interestingly, we can gain insights from the food services industry. Before you dismiss the idea, consider that […]
Some people say that if you’re blogging as a hobby, wordpress.com is okay, but if you consider yourself a professional you need to go with WordPress.org (the self-hosted version). Is it possible to do a professional website with WordPress.com? Though I’ve seen some successful authors use a WordPress.com powered website, it always surprises me. Yes, […]
The Shy Writer: An Introvert’s Guide to Writing Success By C. Hope Clark (reviewed by Peter DeHaan) Many writers are shy. C. Hope Clark understands this too well. At best, the effect of shyness serves as a roadblock for writers. At worst, it’s enough to cause some to cease writing altogether; the cost of confronting […]
Book publishing is more than just writing and producing books; it is also about selling them. Selling books requires a host of skills, including marketing, promotion, and public relations. Yes, public relations—PR for short. At its most basic level, public relations is managing the flow of information from an entity (a company, organization, or an […]
Make Sure Each Piece of Contact Center Technology Works as a Seamless System By Peter Lyle DeHaan, Ph.D. In continuing our series on call center integration, we move to the topic of technology, specifically the need to integrate your call center tools. Today’s vendors offer a wide array of technology options to enhance the contact […]
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Tracking Marketing Effectiveness
When Marketing Data Is Absent, You Need to Go by Instinct By Peter Lyle DeHaan Though the source of the old advertising quip is in dispute, its wisdom isn’t. The adage laments, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Tracking Traditional Marketing When it comes […]
Blogging is an important aspect of book publishing. This series on blogging with WordPress provides a starting point. Last week, focusing on WordPress, we talked about two options: WordPress.com and WordPress.org. In a basic way, WordPress.com is analogous to Gmail, while WordPress.org is more like Outlook (or in the extreme, it could be like an […]
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Pursue Content Marketing
Indirectly Promote Your Company and Products by Providing Valuable Industry Information By Peter Lyle DeHaan I’ve talked about content marketing. Now we’ll delve into it more fully as a practical marketing tactic. Having written nearly five thousand content marketing pieces over the past couple of decades, it’s a subject I know quite well. The goal […]