Consider an Internal Rebranding as a Strategic Initiative This Year By Peter Lyle DeHaan, PhD Functionally you may label your operation as a medical call center, a healthcare contact center, or a medical answering service. This identifier may or may not be included in the name of your operation. Regardless, it might be time to […]
Author: Peter Lyle DeHaan
Author Peter Lyle DeHaan, PhD, publishes books about business, customer service, the call center industry, and business and writing.
Embrace Artificial Intelligence to Help You Meet Your Goals More Effectively By Peter Lyle DeHaan, PhD Many people worry about how artificial intelligence (AI) might impact our world, including their telephone answering service (TAS) business. They fear AI will emerge as a disruptive force that fundamentally changes their day-to-day operations. It probably will. But there’s […]
Do-It-Yourself Marketing
After several years of unsuccessfully hiring book marketing experts, I realized I had two choices. The first was to not do any book promotion. The other was to do it myself. With great reticence, I decided to do it myself. I did this knowing it would detract from my writing and reduce my output. I […]
Finish This Year Strong
How We Conclude One Year Prepares Us for the Next By Peter Lyle DeHaan, PhD How has this year been in your healthcare call center? I suspect you’re ready for it to end. Though you may feel that way every year, the magnitude may be more pronounced this year. All the rapid changes and stressors […]
Hiring Marketing Experts
Hiring someone to market our books seems like a logical decision. After all, we hire professionals to edit our books and design our covers, so why not book marketing too? This is exactly what I thought and precisely what I did. Over the years I’ve hired a book launch expert, a publicist, a book marketing […]
Don’t Forget the Human Touch
Technology May Save Money but Human Agents Make the Difference By Peter Lyle DeHaan, Ph.D. We’ve been hearing a lot about artificial intelligence (AI), and we’re going to hear a lot more about it. Some claim AI is the future of the call center industry, saving money and retaining business. Others fear it’s the end […]
A Decentralized Call Center Is an Oxymoron By Peter Lyle DeHaan, PhD In the early days of our industry, the label call center fit perfectly. We handled calls from a central location. This was necessitated by the platform we used, which we installed in our office. It consisted of physical hardware to switch calls and […]
Some publishers strongly suggested that authors use their advance for marketing their book. Though this sounds reasonable, my advice is not to do it unless you have a long-term reason for it. First, let’s talk about advances. An advance for a book was originally intended as money for the author to live on as they […]
Now May Be the Time to Say Goodbye to Your Premise-Based System and Move into the Future By Peter Lyle DeHaan, PhD Hosted telephone answering service systems have been around for a long time. Though many operations have praised the benefits of using a hosted system and switched to them, other services have been resistant […]
Address These Critical Items to Better Retain Staff and Serve Callers By Peter Lyle DeHaan, Ph.D. Operating a successful call center in the healthcare industry is hard. There is a never-ending tension to balance the expectations of patients and callers with the needs of operational staff, all the while remaining fiscally viable. Here are six […]