By Peter Lyle DeHaan, PhD Does your organization make customer service a priority? I expect that it does. In fact, I suspect that the phrase “customer service” is found somewhere in your mission or vision statement, etched on a wall plaque, proclaimed in your marketing material, and oft orated by upper management. However, as is […]
Category: Business
Business articles by Peter Lyle DeHaan, PhD
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Beware the Survey Turned Sales Pitch
By Peter Lyle DeHaan, PhD Several years ago, as I was mowing my lawn, a stranger pulled into my driveway. He approached with the determined look of a salesman. With no way to make myself scarce, I waited as he approached. He was taking a survey. Suspicious that it was really a guise for a […]
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Your Company’s Online Presence
Focus on Your Website Which You Own and Control By Peter Lyle DeHaan, PhD Most medium-sized and large companies have a website. And successful organizations have one too. Yet some smaller or older companies struggle in this area. Some don’t have a website, while others have one, but it’s outdated or substandard. Here are some […]
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Responding to Email
By Peter Lyle DeHaan, PhD My website FindaCallCenter.com features a directory of call centers. All the information listed has been submitted by the businesses themselves. To ensure the information is current and accurate, I periodically email each call center, asking them to review and confirm their information. The lack of response—and the slowness of response—to […]
By Peter Lyle DeHaan, PhD For some, the mere mention of social media produces a crooked smile and lights up their eyes. To them, it’s the preferred way to communicate; they would be lost without it. Others groan and roll their eyes at the mention of social media. Some give it a resigned yawn, quickly […]
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Euphemisms for Broken
By Peter Lyle DeHaan, PhD I subscribe to an online computer file backup service. It is easy to use and does its work automatically with little assistance from me. This is how all backups should function—automatically and without human involvement. However, there was a time that it warned me that it hadn’t backed up any […]
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Giving Back to Your Community
By Peter Lyle DeHaan, PhD Working in any business is challenging and demanding work. Owning and running one is even harder. Daily activity seems, all too often, to consist of reacting to the urgency of the moment. There is little time to plan and few opportunities to look beyond the confines of the company walls. […]
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Realizing Positive Outcomes
By Peter Lyle DeHaan, PhD As a publisher of trade magazines, I travel to conventions and industry shows. Before that, as a consultant, I traveled to my clients’ offices. Therefore, it may surprise you that I don’t like to travel, especially to fly—unpredictable, impersonal, and a loss of control. I am a homebody, perfectly content […]
By Peter Lyle DeHaan, PhD Several years ago, I set up a Website for a local nonprofit organization that I helped. I registered three domain names for it: the main one, with two alternatives. The first ended with .org (as did one of the alternates). I also registered the .com version of their main domain […]
What Is Your First Thought? By Peter Lyle DeHaan, PhD Being the slightly cynical person that I am, my initial reaction is that someone is trying to dupe me with a marketing tactic. I suspect that nothing substantive has been changed, but lacking anything substantial to proclaim, they fall back on trumpeting that their product […]