Euphemisms for Broken

By Peter Lyle DeHaan, PhD

I subscribe to an online computer file backup service. It is easy to use and does its work automatically with little assistance from me. This is how all backups should function—automatically and without human involvement.

However, there was a time that it warned me that it hadn’t backed up any files for more than 24 hours.  I did what I could to do a manual backup, but without success.

After an hour of futile effort, I decided that the problem was on the provider’s ends. Unfortunately, by that time their tech support call center had closed for the day. So, I used the email support optionand waited.

The next day, things were no different, so I called. Once I finally was able to talk to someone, he quickly informed me that the server handling my backups was “unavailable because of extended maintenance.” The maintenance was expected to be complete by mid-afternoon.

Why couldn’t they just be honest and tell me it’s “down and being worked on?”

I also wonder why they didn’t put that useful information on the call center recording that kept repeating every 20 seconds. Why did they instead say that tech support was “busy due to a high number of new subscribers?”

Additionally, the application’s interface allows them to send me messages, so why didn’t they simply use it to notify me it was down? After all, they did use it to communicate the “busy due to a high number of new subscribers” message and suggest I use email.

The backup was again backing up my filesjust as they promised. As for the “extended maintenance,” it took about 44 hours.

Read more in Peter Lyle DeHaan’s Sticky Series books, including Sticky Customer ServiceSticky Sales and Marketing, and Sticky Leadership and Management featuring his compelling story-driven insights and tips.

Peter Lyle DeHaan is an entrepreneur and businessman who has managed, owned, and started multiple businesses over his career. Common themes at every turn have included customer service, sales and marketing, and leadership and management.

He shares his lifetime of business experience and personal insights through his books to encourage, inspire, and occasionally entertain.

By Peter Lyle DeHaan

Author Peter Lyle DeHaan, PhD, publishes books about business, customer service, the call center industry, and business and writing.

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