Beware the Survey Turned Sales Pitch

By Peter Lyle DeHaan, PhD

Several years ago, as I was mowing my lawn, a stranger pulled into my driveway. He approached with the determined look of a salesman. With no way to make myself scarce, I waited as he approached. He was taking a survey.

Suspicious that it was really a guise for a sales pitch, I hesitated, contemplating the most effective way of returning to my lawn-mowing mission. Finally I consented out of a sense of expedience.

His Question 1: “Do you think that right here today there is air pollution?”

My Answer: “Yes.”

Question 2: “Do you think the air in your house is better, worse, or the same as the air outside?”

Answer: “The same.” (Actually I recall hearing that it is usually worse, but I was taking a calculated middle ground.)

Question 3: “Do you and anyone in your family suffer from asthma or allergies?” 

Answer: “No.”  (Real answer: “Some allergies,” but I didn’t want to give Kevin too much encouragement.

Kevin said he would enter me into a drawing, asking for my name, my bride’s name, and my phone number. Knowing that all three pieces of information are readily available, I supplied them, but determined to provide no more.

Fortunately that was all he asked. I was now registered to be in a quarterly drawing for 1,000 gallons of gas and a daily drawing for two pizzas and eight movies passes.

Three hours later Meg called from “Southside” to tell me that my name had been drawn—imagine that. This was playing out as I suspected, so I went along. Kevin wanted to personally come out and give me my prize.

A time was set and then Meg said that Kevin would get a bonus if I listened to a brief sales presentation about Rainbow products. (Brief, by the way, is “35 minutes—depending on how many questions you ask.”)

Pretending to be unaware, I asked what Rainbow was and Meg hesitated, “Well it’s like cleaning the air with water.”

Unfortunately collecting my prize was contingent on spending 35 minutes will Kevin. Although pizzas and movies are very high on my list of preferred things, I suspected that even after enduring a 35-minute sales spiel, there would still be a catch, so I declined.

“Do you want me to give your prize to someone else?” Meg implored with feigned incredulity.

“Sure,” I responded, “go ahead.” I wasn’t any closer to my pizzas and movies—but at least I had enough info for my blog.

Read more in Peter Lyle DeHaan’s Sticky Series books, including Sticky Customer ServiceSticky Sales and Marketing, and Sticky Leadership and Management featuring his compelling story-driven insights and tips.

Peter Lyle DeHaan is an entrepreneur and businessman who has managed, owned, and started multiple businesses over his career. Common themes at every turn have included customer service, sales and marketing, and leadership and management.

He shares his lifetime of business experience and personal insights through his books to encourage, inspire, and occasionally entertain.

By Peter Lyle DeHaan

Author Peter Lyle DeHaan, PhD, publishes books about business, customer service, the call center industry, and business and writing.

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