Social media and its wide reach on the Internet have given rise to word-of-mouth book recommendations. Given this trend, some book marketers wonder if there’s still a role for traditional advertising. Here are three reasons why traditional advertising is critical to promote books in a social media world: Advertising Influences Recommendations: We don’t form opinions […]
Have you heard of NaNoWriMo? It stands for National Novel Writing Month, and it happens each year in November. The goal is to write a 50,000-word novel, or the first 50,000 words of a longer novel, in just one month. (Why they picked November, a 30-day month with a long holiday weekend, is beyond me.) […]
As writers we all want more people to see what we write, right? If we have a book, we want more people to buy it, and if we blog we want more people to read it and comment, right? Be careful. Last week I heard about two bloggers whose posts went viral. The first case […]
It seems many authors are putting all of their book marketing efforts into social media. This is often shortsighted and not cost-effective. Discover how to capitalize on social media. It seems many authors are putting all of their book marketing efforts into social media. This is often shortsighted and not cost-effective. Though I’m not dismissing […]
Nathan Jamail says that “social media is just another tool; it is not a sales plan.” Yes, social media is powerful, he says. There are many people who have used social media to achieve many things, including authors who have tapped it to push their book to bestseller lists. Social media can help an author […]
As I ponder social media in regards to building a platform and marketing our books, two things come to mind. Although it’s important to not ignore social media, the payoff is further down the road. As authors, we need a social media presence; we need to build a platform, and we need to interact with […]
This blog is about writing. An important aspect of writing is marketing what we write, first to get it published and then to get it to read. I don’t talk much about promotion because, like many authors, I don’t like to do it. What do you think about when it comes to marketing your own […]
In five steps to write back cover copy for your book, I acknowledged that most writers struggle producing compelling back cover copy. I also encouraged you to write two versions and to save unused copy, content you didn’t use, and your brainstorming session. Here’s why: You also need to write promotional material for your book. […]
I strongly recommend writers write every day, or at least most every day, according to a regular schedule. This is a great ideal, however, what happens when we don’t feel like writing? Here are some tips I use to keep me writing every day: Whatever you do, don’t fall into the trap of doing something […]
Determine the Right Approach for You Part of successful book publishing is selling our books, which includes self-promotion. Social media, when done right, can play a huge role in promoting our books. Conversely, when done without purpose or plan, social media can be a huge time suck that produces no tangible results. Each social media […]