Writing and Publishing

Are Your Social Media Efforts Working?

As I ponder social media in regards to building a platform and marketing our books, two things come to mind.

Although it’s important to not ignore social media, the payoff is further down the road. As authors, we need a social media presence; we need to build a platform, and we need to interact with our fans.

We should not expect social media to sell our books or launch us to the stratosphere of success—though if that happens, it will be a welcome surprise.

Like all things in life, we must seek a healthy balance when it comes to social media.

Learn more about writing and publishing in Peter’s book: Successful Author FAQs: Discover the Art of Writing, the Business of Publishing, and the Joy of Wielding Words. Get your copy today.

Peter Lyle DeHaan is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book Successful Author FAQs for insider tips and insights.

By Peter Lyle DeHaan

Author Peter Lyle DeHaan, PhD, publishes books about business, customer service, the call center industry, and business and writing.