Peter Lyle DeHaan, PhD Although outbound calling stats to vary by industry, campaign, and offer, they may look something like place 100 calls, reach 50 contacts, verify five prospects, and make one sale. At this point, you have a formula and calling becomes a numbers game. To sell more, you make more calls. You can […]
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Google Trumps the CDC
By Peter DeHaan, PhD Google announced that it knows about flu outbreaks before the CDC (U.S. Centers for Disease Control and Prevention) — really. It’s an amazingly simple, yet elegant solution. Using their vast database of user searches, Google has determined that they can predict and report on a flu outbreak up to two weeks […]
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Free Stuff from PR Firms
By Peter Lyle DeHaan, PhD PR firms often want to send me books. Their hope is that I will review them in one my magazines or blogs. Sometimes the books directly relate to the magazines’ focus, other times they cover a parallel topic, and occasionally there is no connection whatsoever. (If you hire a PR firm, […]
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The Opportunity to Change
By Peter Lyle DeHaan, PhD In recent months there has been a great deal to cogitate about. There was a media preoccupation with the U.S. presidential election, coupled with a focus on the credit crisis, which seemed to worsen every day, eventually turning into a financial crisis and threatening the global economy. Throughout it all, […]
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The Season for Giving
By Peter Lyle DeHaan, Ph.D. Working in a call center is challenging and demanding work. Daily activity all too often consists of reacting to the urgency of the moment. There is little time to plan and few opportunities to look beyond the confines of the call center. Yet, looking beyond is exactly what is needed. […]
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Happy Thanksgiving Day!
Peter Lyle DeHaan, PhD Tomorrow is Thanksgiving Day in the United States. Given the uncertainty of these times, it is easy to be pessimistic. Therefore, it is good that Thanksgiving Day comes around to provide us with the opportunity to reflect on all the numerous good things we have to be thankful for—things that many […]
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The Threat of “Do-Not-Mail”
By Peter Lyle DeHaan, PhD Five years ago, the call center industry was confronted head on with the DNC (Do-Not-Call) legislation. As millions signed up to block most telemarketing calls to their home, the pool of prospect numbers shrank dramatically. Since then, the face of outbound calling in the United States has been unalterably changed. […]
I enjoy math and like working with numbers. It is therefore not surprising that I track weekly blog readership. The week prior to the US Presidential election, I noticed that the reading of my blog dropped 25%. At first I assumed this was because too many of my musings were about the election; perhaps people […]
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Howdy Pardner!
By Peter Lyle DeHaan, PhD Astute entrepreneurs are always seeking ways to improve their business, increase revenue, and diversify into related business lines. During this time of doubtful economic conditions, with possible decreased sales and smaller profits, it is even more critical to explore ways to bolster business prospects. One such way is by working […]
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A Trip to the ATA Convention
Peter Lyle DeHaan, PhD Tomorrow afternoon, I’m heading off to the ATA (American Teleservices Association Meeting) in San Antonio, Texas. It should be a great meeting and I’m excited about it (all except for the traveling part). I won’t likely be blogging while I’m gone, but do plan to submit some convention reports on the […]