By Peter Lyle DeHaan, PhD I love my work—at least 99 percent of it. There are two things that I don’t enjoy and top on that list is making collection calls. On those days when my bride asks, “How was your day?” I can only grunt in disgust. “Why are you in such a bad mood?” she […]
Happy New Year!
Peter Lyle DeHaan, PhD We, at Connections Magazine, wish you a safe, healthy, and prosperous 2009. Thank you for all your support, encouragement, and appreciation in 2008. We will work to keep that momentum going, continuing to serve you as we roll into 2009. Have a Happy New Year!
Get Ready for Change
By Peter Lyle DeHaan, PhD In the most recent U.S. presidential election, both major party candidates were claiming to be the true agents for change. Whenever I hear a politician spouting change rhetoric, I am immediately cynical. My initial reaction is that they are disingenuously saying what they need to in order for people to […]
Click-Through-Rate
By Peter Lyle DeHaan, PhD Most of my Websites include ads from Google. If you’re not familiar with how Google ads work, here’s a brief overview. I put some special software code (html code) on my websites, which goes and gets ads from Google each time someone views that page. The content of the ad (generally) relates to […]
Want More Sales? Check Your Email
Peter Lyle DeHaan, PhD If it’s your job to obtain clients for your call center, I have a secret technique to increase your closing ratio and success rate: check your email. Seriously. I suspect that there’s a better than even chance that you are missing leads, spurning prospects, and losing sales – all because of […]
Google Tracks Flu Trends
By Peter Lyle DeHaan, PhD Google claims to know about flu outbreaks two weeks before the CDC (U.S. Centers for Disease Control and Prevention) — really. It’s an amazingly simple, yet elegant solution. Aggregating their vast database of user searches, Google has determined that they can predict and report on a flu outbreak up to […]
Peter Lyle DeHaan, PhD Although outbound calling stats to vary by industry, campaign, and offer, they may look something like place 100 calls, reach 50 contacts, verify five prospects, and make one sale. At this point, you have a formula and calling becomes a numbers game. To sell more, you make more calls. You can […]
Google Trumps the CDC
By Peter DeHaan, PhD Google announced that it knows about flu outbreaks before the CDC (U.S. Centers for Disease Control and Prevention) — really. It’s an amazingly simple, yet elegant solution. Using their vast database of user searches, Google has determined that they can predict and report on a flu outbreak up to two weeks […]
Free Stuff from PR Firms
By Peter Lyle DeHaan, PhD PR firms often want to send me books. Their hope is that I will review them in one my magazines or blogs. Sometimes the books directly relate to the magazines’ focus, other times they cover a parallel topic, and occasionally there is no connection whatsoever. (If you hire a PR firm, […]
The Opportunity to Change
By Peter Lyle DeHaan, PhD In recent months there has been a great deal to cogitate about. There was a media preoccupation with the U.S. presidential election, coupled with a focus on the credit crisis, which seemed to worsen every day, eventually turning into a financial crisis and threatening the global economy. Throughout it all, […]