By Peter Lyle DeHaan, Ph.D. No, this isn’t an article about amassing quantities of cash or an allusion to pursuing an Olympic medal. Rather, it is about environmental green, specifically as related to AnswerStat magazine. Having been bitten by the ecology bug as a teenager, I have always had a favorable predisposition towards the environment […]
By Peter Lyle DeHaan, PhD January marked a historical senate vote in Massachusetts of near epic proportions. Essentially, this became a referendum on the President Obama’s first year in office in general and the healthcare debate in particular. The result of the contest did not bode well for our president. I wonder if he’s listening, […]
By Peter Lyle DeHaan, PhD Despite people turning to online sources for information gathering, readers still engage with print publications. According to data gathered by Readex Research Red Sticker Studies in 2004 and 2008, there isn’t a significant change in the percentage of readers who indicated that they saw and read 1-page, 4-color ads when […]
By Peter Lyle DeHaan, PhD “Print is a display technology,” notes columnist Andrew Brenneman. “Ink on paper will endure well into the digital age.” He then lists seven reasons why, stating that Print is: 1. Physical: it has a tangible presence, working well for active and passive seekers 2. Portable: it can be easily moved; […]
By Peter Lyle DeHaan, PhD Not surprisingly, the vast majority of readers of Connections Magazine operate a call center. Many are outsourcers, providing contact center services for other organizations, while the rest are internal (in-house) call centers that outsource, or have the potential to outsource, some or all of their contact center work. Consequently, there […]
By Peter Lyle DeHaan, PhD Last fall I bought a new wireless router for my network. One of the features it boasted was the option to connect an external hard drive to it for backing up files from any network computer. As you might suspect, I wasn’t able to get it to work, so I […]
By Peter Lyle DeHaan, Ph.D. One of the common outcries emanating from the healthcare debate is the charges for services rendered. Seemingly, everyone has a story about an outrageous bill covering what he or she perceived as a relatively minor procedure, test, or visit. Although those generating the bills know the imperative need to capture […]
By Peter Lyle DeHaan, PhD I am a voracious magazine reader. For years, I have had a stack of magazines awaiting my attention. Although I eventually read them, it may not be done quickly. Lately, however, my backlog of unread magazines has been steadily diminishing. This is because some magazines have ceased publication, others have […]
It’s been two weeks since my last blog and some are wondering what happened. This is the longest span of non-blog-activity that I have encountered since I began walking down this path. It’s not that I’ve run out of ideas; I have plenty: from the rabbits in my yard, to Super Bowl ads, to the […]
By Peter Lyle DeHaan, PhD As a publisher, December is a slower time of the year for me. It’s not that I have less work to do, but I have fewer interruptions in the form of ancillary email messages and phone calls. Conversely, for most answering services, the winter holidays present the opposite scenario, with […]