Fewer Magazines Means More Attention on Those That Remain

By Peter Lyle DeHaan, PhD

I am a voracious magazine reader. For years, I have had a stack of magazines awaiting my attention. Although I eventually read them, it may not be done quickly.

Lately, however, my backlog of unread magazines has been steadily diminishing. This is because some magazines have ceased publication, others have decreased their frequency of publication, and some have lowered their page counts. Therefore, I have less to read.

As a result, I now spend more time on the magazines I do receive. I read more articles, notice more ads, and more fully appreciate the value of these publications. I suspect others do as well.

As the magazine industry continues to right-size, the surviving publications are sure to receive more attention, garner greater esteem, and provide increased value to advertisers.

This means that your magazine ads are now more valuable than ever before.

Read more in Peter’s new book, Sticky Customer Service, to uncover helpful customer service tips, encouraging you to do better and celebrating what you do best.

Peter Lyle DeHaan is an entrepreneur and businessman who has managed, owned, and started multiple businesses over his carer. Recurring themes included customer service, sales and marketing, and leadership and management. He shares his lifetime of business experience and personal insights through his books and posts.

By Peter Lyle DeHaan

Author Peter Lyle DeHaan, PhD, publishes books about business, customer service, the call center industry, and business and writing.

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