3 Responses to Using AI to Serve Customers By Peter Lyle DeHaan, Ph.D. Predictions about the emergence of artificial intelligence (AI) have been with us for decades. But until recently they only showed up in science fiction books and movies—usually with dire results. Such is the basis for good fiction. Yet in recent months, advances […]
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The Optimum Time to Sell
If We Determine When Prospects Aren’t Open to Buy, Our Experience Will Confirm It By Peter Lyle DeHaan Tyler, it seemed, was content to earn his base pay. He showed little incentive to close sales or earn any commission. Because he had one job to do—sell accounts—I expected his close rate would far exceed the […]
To start your own blog, there are two aspects: the technical aspect and the content aspect, what is, what to blog about. Let’s look at the content part of blogging first: Find Your Blog Focus If you write whatever you feel like writing (as I did when I started), you will never find an audience. […]
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Remote Patient Monitoring
Add New Services to Better Serve Your Stakeholders By Peter Lyle DeHaan, PhD Whether you’re an in-house medical call center provider or a for-profit outsourcer, look for ways to add more services to better serve your stakeholders. This will increase your value to them and help your community. It will also increase the value of […]
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Pricing, Sales, and Discounts
Price Matters, but Not in the Way You Think By Peter Lyle DeHaan A common complaint I’ve heard over the years from my sales teams is that the prices for our products or services is too high. Yet in lowering rates to match the competition, it becomes a race to the bottom. I’ve seen this […]
It’s never been easier to publish a book, but that doesn’t mean we should I once read a self-published book, a novella. I read it for several reasons: it was recommended (which turned out to be a bad reason), it would be a quick read, I’d never read a novella, and it was free (I […]
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Sales and Marketing Success
By Peter Lyle DeHaan Marketing drives sales. You can’t hope to have the latter without the former. Over the years I’ve tapped many marketing channels. Some were successful and others not so much. At the call center where we specialized in telephone answering service, I made extensive use of Yellow Pages ads. Remember them? It […]
Some writers discover as they write while others plan their journey before they start In writing, as in life, people tend to follow two modes: pantsing and plotting. On one side are the pantsers, those who write by the seat of their pants. I prefer the label of “discovery writers.” They don’t know where their […]
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The Special Incentive
Capitalize on Naturally Occurring Motivators, but Don’t Manufacture a False Sense of Urgency By Peter Lyle DeHaan In the past, I mentioned a variation of the either/or close. I call it the special incentive close. Here’s how I use it when selling advertising for my publications. In essence it’s buy now and receive a special […]
Speed and Responsiveness Matter for Your Online Presence By Peter Lyle DeHaan, PhD Having a website is the first step in creating your online presence. Then you need to keep it up to date and add content to stay relevant. But there’s a third element, one which many businesses overlook. It’s the speed of your […]