Writing and Publishing

How to Discover What to Blog About

To start your own blog, there are two aspects: the technical aspect and the content aspect, what is, what to blog about. Let’s look at the content part of blogging first:

Find Your Blog Focus

If you write whatever you feel like writing (as I did when I started), you will never find an audience. Pick one topic as your blog’s focus. Then go to the next step.

Brainstorm Ideas

With your blog topic or focus determined, brainstorm for ideas. Don’t stop until you hit at least twenty ideas you can blog about. You may not use them all, but at least you know you have plenty of ideas to write about. If you can’t come up with twenty, then you won’t likely be able to sustain your blog, so search for another topic.

Pre-Write Five Blog Posts

Before you even set up your blog, write your first five posts. Some people launch their blog with several posts already there.

Set a Blogging Schedule

You should plan to blog at least once a week. How long did it take to write each of your posts? Do you have that much time every week to devote to it?

If you still want to blog, you can move forward with the technical aspects of setting up a blog. More on that in future posts.

Learn more about writing and publishing in Peter’s book: Successful Author FAQs: Discover the Art of Writing, the Business of Publishing, and the Joy of Wielding Words. Get your copy today.

Peter Lyle DeHaan is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book Successful Author FAQs for insider tips and insights.

By Peter Lyle DeHaan

Author Peter Lyle DeHaan, PhD, publishes books about business, customer service, the call center industry, and business and writing.