There are several blogs I follow; I read them whenever I can. Sometimes I just read, and other times I read and comment. Only a small percent of blog readers take time to comment. The reasons are many: too busy, a lack of confidence, not knowing what to say, fear, and so forth. There are, […]
Readers who purchase many books each year evenly divide on print versus digital In 2012, Book Business magazine, reporting on a Verso Advertising study, noted that 49.7 percent of avid readers refuse to go paperless. They define avid book readers as those who purchase more than ten books per year. Notice they use the word […]
Examine the Benefits and Disadvantages of Video Calling For years, some call center managers have looked forward to having video capability in their call centers. Others weren’t so open to video calls. And most agents have opposed it as well. Yet the past few years have prepared us, even conditioned us, to participate in video […]
Tips to Finding Qualified Staff for Your Telephone Answering Service Finding qualified staff for telephone answering services has always been challenging, but it may be more of a struggle now than ever before. Interestingly, we can gain insights from the food services industry. Before you dismiss the idea, consider that the goal at both restaurants […]
The Shy Writer: An Introvert’s Guide to Writing Success By C. Hope Clark (reviewed by Peter Lyle DeHaan) Many writers are shy. C. Hope Clark understands this too well. At best, the effect of shyness serves as a roadblock for writers. At worst, it’s enough to cause some to cease writing altogether; the cost of […]
Book publishing is more than just writing and producing books; it is also about selling them. Selling books requires a host of skills, including marketing, promotion, and public relations. Yes, public relations—PR for short. At its most basic level, public relations is managing the flow of information from an entity (a company, organization, or an […]
Make Sure Each Piece of Contact Center Technology Works as a Seamless System In continuing our series on call center integration, we move to the topic of technology, specifically the need to integrate your call center tools. Today’s vendors offer a wide array of technology options to enhance the contact center operation. Yet if these […]
When Marketing Data Is Absent, You Need to Go by Instinct Though the source of the old advertising quip is in dispute, its wisdom isn’t. The adage laments, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Tracking Traditional Marketing When it comes to traditional marketing channels, […]
Blogging is an important aspect of book publishing. This series on blogging with WordPress provides a starting point. Last week, focusing on WordPress, we talked about two options: WordPress.com and WordPress.org. In a basic way, WordPress.com is analogous to Gmail, while WordPress.org is more like Outlook (or in the extreme, it could be like an […]
Indirectly Promote Your Company and Products by Providing Valuable Industry Information I’ve talked about content marketing. Now we’ll delve into it more fully as a practical marketing tactic. Having written nearly five thousand content marketing pieces over the past couple of decades, it’s a subject I know quite well. The goal of content marketing isn’t […]