Readers who purchase many books each year evenly divide on print versus digital In 2012, Book Business magazine, reporting on a Verso Advertising study, noted that 49.7 percent of avid readers refuse to go paperless. They define avid book readers as those who purchase more than ten books per year. Notice they use the word […]
There’s Kindle, Nook, Kobo eReader, tablets, and apps. Which one is the ultimate e-reader? Which one will rise to the top, replace its competitors, and survive as the reader of choice? Which one is the ultimate reading device that will endure long into the future? The answer is none of them! What is the ultimate […]
When book readers consider our book, few will bother to look to see who published it. They won’t care if a major publisher, let alone any traditional publisher, produced it. When it comes to publishers, there is little brand loyalty, let alone much brand recognition. The imprint is of no consequence. How the printed book […]