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Writing and Publishing

Is Blogging a Form of Self-Publishing?

I once read that blogging is a form of self-publishing. The author’s opinion gave me pause. It seemed a simplistic claim. I felt it in some way diminished the noble art of publishing.

Anyone can blog, and it seems most everyone does, but not most everyone self-publishes a book, even though the tools are there so that anyone can.

While some blogs are profound and worthy, other blogs are trivial and unworthy.

Oh, wait, some self-published books are profound and worthy, while others are trivial and unworthy. Perhaps there are some parallels after all.

Given that some blogs become books, either verbatim or as a springboard, perhaps blogging is prelude or preparation to self-pub.

What I do know is that blogging is a good practice for publishing. Blogging can accomplish the following:

Blogging Teaches Us to Meet Deadlines

Having a regular blogging schedule gives us mini-deadlines to hit. Every week we must write, produce, and publish what we create. If we miss a deadline our readers know it. Even worse, we know it. Deadlines prep us to be ready to hit bigger deadlines later for our books.

Trains Us to Write When We Don’t Feel Like It

Writers write—even when we don’t want to. Sometimes we need to write when we’re sick or tired or lacking motivation or have nothing to say. That’s life, and blogging trains us to realize and accept that.

Conditions Us to Publish

We write a post, edit it, and then…vacillate. It’s scary to press “publish” and share our work with the world. What if they don’t like it? What if the piece isn’t ready? But after a couple of dozen posts, it gets easier; after a couple hundred, it’s not a problem; and after a couple thousand, I don’t even think about it. That readies us to click publish on our books, too.

Prepares Us to Receive Feedback

Blogging puts our words out for the public to see. Some will like what we write and others won’t. Others will point out typos, and a few will find errors that don’t exist. This will happen with books but on a greater scale. Blogging prepares us for that.

Yes, blogging is self-publishing. So if you blog, that means you’re a published author.

Learn more about writing and publishing in Peter’s book: The Successful Author: Discover the Art of Writing and Business of Publishing. Get your copy today.

Peter Lyle DeHaan is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book The Successful Author for insider tips and insights.

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Writing and Publishing

Researching Competitive Titles

A common part of many book proposals is a “competitive works” section. I recently researched competitive titles for one of my book proposals. What I saw enlightened me.

Traditionally Published Books

To research competitive titles, I first looked at books from traditional publishers. They gave me pause. I had to think a bit to determine how my book was different and how it would stand out. This challenged me, but it was good exercise.

Each book was impressive: an attractive cover, nice title, a great concept or theme where the content flowed nicely, and professional editing and formatting. However, I didn’t think about any of these qualities at first. I expected these characteristics. Since they met my expectations, I gave these traits no thought—until I looked at some indie-published books.

Indie-Published Print Books

Next, in my competitive titles research, I looked at some print books that were indie-published. At first glance, the covers were of similar quality and the titles were almost as good.

The content, however, was not the same. The concept of these books was lacking and their execution, disappointing. Also, the writing wasn’t nearly as good. One didn’t even appear to have been edited, with sloppy formatting and missing words—and that from reading less than one page. The fault in all this is not is a tool they used to publish the book. It is the author. If you put garbage into the tool, you get garbage out of it.

Indie-Published E-Books

Last, in my competitive titles research, I considered a pair of indie-published e-books. They offered no print options.

These suffered even more. Their covers weren’t as good, and their concept was questionable. As far as the writing, the interior layout was so bad that I couldn’t force myself to read it. I didn’t include them in my “competitive works” section because I didn’t view them as competition, merely a distraction.

Takeaway

From all this, I’m reminded, once again, that indie-publishing (self-publishing) is an attractive option and an affordable solution when traditional publishers take a pass on our books. While this could be for reasons outside of our control, it might also be that our content is ill-conceived or our book still needs work. Sometimes this is hard to determine, especially after we’ve poured ourselves into writing it.

Regardless, if we choose to indie-publish, we need to keep in mind that our finished product must look like a traditionally published book if we hope for folks to take it seriously.

Learn more about writing and publishing in Peter’s book: The Successful Author: Discover the Art of Writing and Business of Publishing. Get your copy today.

Peter Lyle DeHaan is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book The Successful Author for insider tips and insights.

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Writing and Publishing

Quantity versus Quality

For years my goal was to write faster, but I made no effort to write better. Though I did improve, my progress was gradual.

When I got serious about improving as a writer, I had to force myself to slow down and be more deliberate. Now after many years of focusing on the craft, my speed has returned and then advanced even more.

But I lost a couple of decades focusing on quantity instead of quality. If I could have a do-over, I’d focus on content first and not worry about speed.

I call this my quantity versus quality error.

Learn more about writing and publishing in Peter’s book: The Successful Author: Discover the Art of Writing and Business of Publishing. Get your copy today.

Peter Lyle DeHaan is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book The Successful Author for insider tips and insights.

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Writing and Publishing

Digital Publishing Pros and Cons

Consider both publishing options for your next book

For the past few years, there has been a great deal of press—and hence a great deal of excitement—about e-books.

Correspondingly, there is also significant debate about the relative merits of each option. The purists insist that the printed version is the way to go, nearly sacred. While the technologists say that e-books are where it’s at, declaring that paper is passé. Of course, the diplomat insists that there is room for both.

The price of e-books spans a wide range, from free to matching their printed counterparts, so it is hard to know their true demand. After all, if something is free or costs next to nothing, why not “buy” it.

Regardless of sales numbers, print is still driving the market. Author Annette Ehrhardt, in writing about e-book pricing strategies, once noted that “It seems that many readers value the printed word more than the digital world.”

While there may be viable instances where a book should only be in digital form or only in print, the vast majority of books need to be in both.

However, if for some reason you can only do one, go with print. Readers will apparently value it more—and what they value, they will buy.

Learn more about writing and publishing in Peter’s book: The Successful Author: Discover the Art of Writing and Business of Publishing. Get your copy today.

Peter Lyle DeHaan is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book The Successful Author for insider tips and insights.

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Writing and Publishing

Should You Avoid Formulaic Writing?

Does using a story device guide our work or hamper our creativity?

In many books and most movies, something will happen about three-fourths of the way through. With the desired goal within reach, a roadblock pops up to thwart our protagonist’s progress. While this is sometimes an ingenious plot twist, too often the problem seems contrived, predictable, or avoidable. But maybe I’m overly critical because I expect it to happen, and I wish it wouldn’t.

The reality is that this plot development is both intentional and prescribed. It’s part of a formula, a well-honed and recommended part of a blueprint for producing a compelling story. And I don’t like it.

I know it’s going to happen. I just don’t know what it will be—at least not usually. I’m braced for it and irritated by it. This plot twist doesn’t surprise me, at least not in the big scope of things. What does surprise me is when it doesn’t happen, which is rare.

If you study fiction writing you have likely heard about the seven basic plots, the three-act structure, the story grid, the twelve stages of the hero’s journey, the eight-point arc, and so forth. 

Maybe I’m not experienced enough in fiction writing to know what I’m talking about, but these models seem to restrict creativity and stifle a truly good story. I don’t want to follow a formula when I write; I just want to create an interesting story.

I don’t care which of the seven basic plots my story falls into, if I hit the prescribed marks at the ideal points, or if I can check off each item on someone’s must-have list of requirements.

When I write a story I know the beginning and write to reach the end, which I know before I start (though I’m open to it changing). What happens in between unfolds organically and isn’t constrained by a formula, grid, or blueprint.

Yes, I could follow one of these devices and end up with a good story that will please most readers, but I think I can disregard them and produce a better result that will please even more.

Learn more about writing and publishing in Peter’s book: The Successful Author: Discover the Art of Writing and Business of Publishing. Get your copy today.


Peter Lyle DeHaan is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book The Successful Author for insider tips and insights.

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Writing and Publishing

Must Writers Blog?

As someone who’s written 2,500 blog posts and counting, you may be surprised that I don’t think a writer must blog. Here are two considerations, followed by a blogging option:

Fiction Writers

It’s hard for fiction writers to build a following with a blog. Unless you want to blog and have ideas for posts that align with your author brand, then don’t do it.

Your agent or publisher may have different ideas, but don’t worry about that unless the issue comes up.

Nonfiction Writers

It’s much easier for nonfiction authors to blog. Just blog about the same things you write about in your books. Build an audience around your content, and they will likely be interested in your books too. Given that, don’t blog if you:

  • Don’t have the time
  • Lack of incentive
  • Fear it will drain you
  • Aren’t ready to commit to it
  • Don’t have enough ideas of what to blog about

Blogging Alternatives

As an alternative to starting your own blog, you can look to guest post on other people’s blogs.

Blogging isn’t right for everyone. If it’s not right for you, invest your time and creativity elsewhere.

Some publishers and agents insist that your blog, but if you know it’s not the right fit for you, don’t let them force you into doing something you don’t want to do.

Just walk away, and look for a publisher or agent that doesn’t take such a hardline approach.

Learn more about writing and publishing in Peter’s book: The Successful Author: Discover the Art of Writing and Business of Publishing. Get your copy today.

Peter Lyle DeHaan is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book The Successful Author for insider tips and insights.

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Writing and Publishing

Great Writing Quotes to Educate and Inform

We can find encouragement and instruction in reading great writing quotes

Two weeks ago I asked you to share your favorite quotes about writing.  Mine was “Omit needless words.” Here are some more great writing quotes.

“If there’s a book that you want to read, but it hasn’t been written yet, then you must write it.” -Toni Morrison

“If you don’t like someone’s story, write your own.” -Chinua Achebe

“Atticus told me to delete the adjectives and I’d have the facts.” -Harper Lee

“You do have a story inside you; it lies articulate and waiting to be written—behind your silence and your suffering.” -Anne Rice

“The road to hell is paved with adverbs.” -Stephen King

“Writing is like driving a car at night. You can only see as far as the headlights, but you make the whole trip that way.” -E. L. Doctorow

“Writing is the Latin of our times. The modern language of the people is video and sound.” -Lawrence Lessig

“Writing is thinking on paper.” -William Zinsser

“A writer needs three things, experience, observation, and imagination, any two of which, at times any one of which, can supply the lack of the others.” -William Faulkner

“If you write to impress it will always be bad, but if you write to express it will be good.” -Thornton Wilder

“You do have a story inside you; it lies articulate and waiting to be written—behind your silence and your suffering.” -Anne Rice

“Start writing, no matter what. The water does not flow until the faucet is turned on.” -Louis L’Amour

“Every writer I know has trouble writing,” -Joseph Heller

“A lot of people talk about writing. The secret is to write, not talk.” -Jackie Collins

“It is as easy to dream a book as it is hard to write one.” -Honore de Balzac, novelist

“Any word you have to hunt for in a thesaurus is the wrong word. There are no exceptions to this rule.” -Stephen King

“There is no real ending. It’s just the place where you stop the story.” -Frank Herbert

“The art of writing is the art of discovering what you believe.” -Gustave Flaubert

“Writing, to me, is simply thinking through my fingers.”Isaac Asimov

“Words were not given to man in order to conceal his thoughts.” -José Saramago

“I read hungrily and delightedly, and have realized since that you can’t write unless you read.” -William Trevor

“Puns are the highest form of literature.” -Alfred Hitchcock

And given that:

“To write with a broken pencil is pointless.” -unknown

“A backward poet writes inverse.” –unknown

Learn more about writing and publishing in Peter’s book: The Successful Author: Discover the Art of Writing and Business of Publishing. Get your copy today.

Peter Lyle DeHaan is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book The Successful Author for insider tips and insights.

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Writing and Publishing

Assisted Publishing

To self-publish—or indie-publish—you do it yourself. You don’t go through someone else.

To pay someone else is called assisted publishing or subsidy publishing. Some are good, some are not, and some are rip-offs. I’ve heard of rates from several hundred dollars to over ten thousand. And that’s a lot of money to pay for something you can do yourself.

I don’t have any experience using assisted publishing or subsidy publishing, because it’s not the right option for me. If you go that route, check references, ask a lot of questions, and treat it like a business decision—because it is.

Now, regarding my statement that for self-publishing/indie-publishing you do it all yourself, that’s an oversimplification. In truth, you will hire experts to handle various aspects for you. In essence, you’re acting like a general contractor on a building project.

For example, I hire editors, cover designers, and marketing people. I coordinate their work to move toward a finished project: a published book. It’s very much a business process.

Whichever publishing option you pick, I wish you the best.

Learn more about writing and publishing in Peter’s book: The Successful Author: Discover the Art of Writing and Business of Publishing. Get your copy today.

Peter Lyle DeHaan is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book The Successful Author for insider tips and insights.

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Writing and Publishing

The Indie Book Publishing Checklist

Here are the key steps to write and indie publish a book.

  1. Develop your initial concept and vision. This step includes market research into competitive titles to gauge the book’s marketability. 
  2. Write the first draft for the entire book.
  3. Do your first edits. Continue to fine-tune until you feel you’re ready for feedback.
  4. Run spell and grammar check.
  5. Get feedback from beta readers or critique groups and fine-tune your book, though this step can also happen after step eight.
  6. Run spell and grammar check, again.
  7. Get a developmental edit. Some people call this edit a book critique, while others call it a substantial edit. But these labels can also refer to different services. What you want is big-picture feedback. At this stage, you need someone to give you an overview of the strengths and weaknesses of your book. They should address how it flows, its overall arc, and identify anything that’s out of place, missing, or not needed. You also want someone to point out shortcomings in your writing style—we all have them, but we can’t see them until someone tells us.
  8. Incorporate the feedback of your developmental edit, as appropriate, into your book. Evaluate every recommendation, but don’t feel you need to accept each one. When you feel you’ve implemented all the relevant changes, proceed to the next step.
  9. Run spell and grammar check, a third time.
  10. Have someone copy edit your book. This edit looks at writing at the sentence level.
  11. Again, discerning what advice to follow and what to dismiss, make the needed changes.
  12. Do a fourth spell and grammar check.
  13. Have someone proofread your book. This edit addresses grammar and punctuation. It focuses on details. Though many authors separate copy editing and proofreading into two steps, most of the editors I work with do both at the same time. This saves money and shaves weeks off the publishing timeline.
  14. Make a final read through the book yourself and do a final spell and grammar check. Since you’ve already had professionals review your book, make changes with great care at this point. If in doubt, leave it as is.
  15. Format your book for mobi and epub (the formats needed for e-books). I do this formatting myself using a free online tool from Draft2Digital. If you use Scrivener, it can also format e-books. 
  16. Once you’ve formatted your e-book, verify that everything looks the way you want it to.
  17. Concurrent to the copy edit and proofread phases, design your book cover. Unless you have graphic software and the skill to produce a cover equal to or better than traditional publishers, hire a cover designer.
  18. Upload your e-book to your publisher or publishing aggregator or both. Though an incomplete list, these are the publishing outlets I use:
    • Amazon, to reach the US audience, you must be on Amazon
    • Kobo, which is great for other countries, such as Canada
    • Draft2Digital, a publishing aggregator, which can also do Amazon
    • Publish Drive, a publishing aggregator, which can also do Amazon
    • StreetLib, a newer publishing aggregator, with a wide reach
  19. If you want to also do a paperback version, which I recommend, hire someone to do the interior layout. Yes, you can do this step yourself, but it’s tedious and frustrating. (I have spent over twenty hours trying to do the internal formatting myself. So now I pay someone else to do it.) They will provide a PDF file of your book. Note that Amazon and IngramSpark have different file expectations, so you need two files, one for each publisher.
  20. Verify that everything in your PDF is correct.
  21. Upload your paperback version to your publisher or publishers.
    • Amazon
    • IngramSpark
  22. Now it’s time to launch and market your book. Marketing gives us a whole new topic to deal with.

Since I’ve written and published many books, I made my own checklist (on which the above list is based) to make sure I cover everything and don’t miss a step. As more options become available and I learn more about the writing and publishing process, I will continue to fine-tune my list. If you plan on being a multi-book author, I suggest you make your own checklist too.

Learn more about writing and publishing in Peter’s book: The Successful Author: Discover the Art of Writing and Business of Publishing. Get your copy today.

Peter Lyle DeHaan is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book The Successful Author for insider tips and insights.

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Writing and Publishing

Writing Investment

For years I made the mistake of not investing in learning the craft of writing. Though I certainly put in the time, for years I was reluctant to spend money. But taking the cheap way out merely held me back.

Here are some investments I’m now making to become a better writer:

  • Study magazines about writing and publishing
  • Read books and blogs about writing and publishing
  • Listen to podcasts about writing and publishing
  • Attend writing conferences
  • Hire editors: developmental editors, copy editing, and proofreading
  • Join online classes about specific writing-related topics
  • Take part in online writing communities
  • Hire mentors and teachers

Of course, none of these things would help if I weren’t regularly applying them every day by writing. This is a long list, but don’t let it overwhelm you. Pick one item to invest in and add more over time.

Note that not everything costs money but merely time. Reading blogs and listening to podcasts is a free option to learn about writing and publishing.

Bonus tip: The one mistake I almost made but didn’t was quitting my day job to write full time. This was about eight years before I was ready. Yikes!

Learn more about writing and publishing in Peter’s book: The Successful Author: Discover the Art of Writing and Business of Publishing. Get your copy today.

Peter Lyle DeHaan is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book The Successful Author for insider tips and insights.