This blog is about writing. An important aspect of writing is marketing what we write, first to get it published and then to get it to read. I don’t talk much about promotion because, like many authors, I don’t like to do it. What do you think about when it comes to marketing your own […]
Tag: social media
In five steps to write back cover copy for your book, I acknowledged that most writers struggle producing compelling back cover copy. I also encouraged you to write two versions and to save unused copy, content you didn’t use, and your brainstorming session. Here’s why: You also need to write promotional material for your book. […]
I strongly recommend writers write every day, or at least most every day, according to a regular schedule. This is a great ideal, however, what happens when we don’t feel like writing? Here are some tips I use to keep me writing every day: Whatever you do, don’t fall into the trap of doing something […]
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Social Media
Part of successful book publishing is selling our books, which includes self-promotion. Social media, when done right, can play a huge role in promoting our books. Conversely, when done without purpose or plan, social media can be a huge time suck that produces no tangible results. Each social media option has scores of books written […]
We’ve been talking about making your website the center of your book-selling, platform-building tool and not to depend on social media, which could change at any moment and thereby destroy your efforts. That doesn’t mean social media isn’t important, because it is. The point is not to make social media the star but instead, a […]
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Social Media and the Contact Center
By Peter Lyle DeHaan, PhD Should your contact center handle social media for your organization or clients? Perhaps you already are but desire to do so with greater ease and effectiveness. Alternately, the idea of social media as part of your contact center mix may present an overwhelming challenge that you’d prefer to not touch. […]
I call myself an “iteration writer,” meaning that through a process of repeated passes, or iterations, I fine-tune my writing until I achieve the results I desire. While some writers write quickly and then edit extensively, I’m not one of them. My first draft is generally good—not finished good, but respectable. When writing, each time […]
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Get Published Quick
I read of a published author who advises writers on how to snag a book deal through blogging. Another says social media, specifically Facebook, is the key, while a third advocate the aggressive use of Twitter. Then there’s the countervailing strategy to not waste time online. Others say give your work away, either for a […]
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Follow Us on Twitter
By Peter Lyle DeHaan, PhD Last month I wrote about the importance of embracing social media. Regardless how you may feel about it, social media is an increasingly important business enabler that should be part of our overall business strategy. In general, social media can be used as a means to connect with people and […]
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Do You “Like” Social Media?
By Peter Lyle DeHaan, PhD Whenever the phrase social media is uttered, people have one of three responses: “I love it,” “I’m sick of it,” or “I don’t have time for it.” Much has been said about social media, and that’s bound to continue, most likely with increasing frequency. Social media is not going away […]