Monday’s blog about the misdirected press releases generated a lot of interest, both in the form of official blog comments, as well as email messages. Sara, who works in the public relations industry — and sends me good press releases — emailed me her thoughts: “…love your blog – and cannot believe what utter rubbish […]
After yesterday’s column mentioning press releases that were poorly targeted, I made a list of the headlines sent my way recently. None of them have anything to do with what my magazines cover. Even though the summer months are light for news submissions, I still received quite a few. For some of them I am […]
Each day I receive a plethora of press releases. While some are exactly the information I seek to share with readers of Connections Magazine and AnswerStat magazine, others are more broadly targeted, and too many are complete mismatches. Consider the numerous email missives I’ve received to save the manatees or promote Michigan Special Olympics. Although […]
Five years ago, the call center industry was confronted head on with the DNC (Do-Not-Call) legislation. As millions signed up to block most telemarketing calls to their home, the pool of prospect numbers shrank dramatically. Since then, the face of outbound calling in the United States has been unalterably changed. In the intervening years, many […]
One of the side effects of replacing my cell phone was having to transfer my number directory from the old unit to the new one. The cell phone company had a nifty device that would do this (surely there must be a means to accomplish this using the cell network instead of a physical connection). […]
I read a wide assortment of magazines each month. Most of them are free publications, effectively supported by the companies that advertise in them. Only three of the magazines that I read are paid subscriptions. One of them, a popular business magazine, used to be my favorite. Its arrival was greatly anticipated and quickly read. When the […]
My wife’s Avon order arrived the other day and… Okay, I confess, the order wasn’t just for her, but mostly. The only Avon product I deign to use is their Care Deeply Lip Balm. It is the ideal combination of firmness and moistness. Some competing products tear your lips off as you apply it, whereas […]
Have you heard about the onslaught of Do Not Market laws proposed at the local, state, and federal level? You haven’t? Well, there is good reason that this pending legislation has caught you unawares. The fact is that it doesn’t exist—per se. However, in reality there is a plethora of existing laws and proposed legislation […]
Adhere to Best Practices, Follow Guidelines, and Write for Your Audience Consider this: “ABC Company, a strategic provider of advanced business technology applications to facilitate organizational utilization of game-changing convergent networks, announced today the release of its unprecedented Widgetizer solution, which is guaranteed to revolutionize existing technological infrastructures overnight.” This is a fictitious example of an […]
You say and believe that your call center is good, but can you prove it? What you need is a credential. A credential is the verifiable recognition from an independent third party that you have earned and met a standard level of performance. Credentials fall under three, sometimes overlapping, classifications: agent testing, certification, and benchmarking. […]