When pitching my book at a writers conference, one industry person said my length was perfect, while another wanted it 20,000 words long, and a third said it should have at least 25,000 more words. That’s a huge difference. Finding the Ideal Book Length There is no universal answer to the ideal book-length, but there […]
Don’t Brush Aside the Importance of Providing Appropriate Call Center Agent Pay By Peter Lyle DeHaan, Ph.D. In my article “Ideas to Better Retain Call Center Staff,” we looked at five tips to improve call center staff retention rates. I first considered compensation, a topic of great concern for managers and which carries a critical […]
Search Engine Optimization and Keywords Keyword Perspective One If you’re talking about using the keyword metatag, don’t worry about them. This is because Google says they ignore them. Therefore, I don’t waste any time thinking about metatag keywords. Keyword Perspective Two However, if you think other search engines do look at metadata keywords, only give […]
Peter Lyle DeHaan, PhD, releases his latest book, How to Start a Telephone Answering Service. “When I consulted for the answering service and call center industries, people kept contacting me who wanted to start a telephone answering service,” says DeHaan. “I didn’t feel right taking their money and tried to talk them out of it. […]
By Peter Lyle DeHaan, PhD As I look back, I see how things have changed. I have changed, my family has changed, technologies have changed, my business has changed, and the industries I work in have changed. In today’s business environment, a culture of change is essential for every organization. In my younger days, I […]
Have you ever flipped through a book and sensed there was something odd about it? Though you couldn’t identify what was different, you knew something was off. It felt wrong. This has happened to me. Perhaps the feeling was so strong that you opted not to read the book. Again, this has happened to me. […]
Several years ago, Karen Saunders wrote an excellent article “How to Make a Book Cover Design that Flies Off the Shelf!” Today, her suggestions are still just as valid. However, there is the one I would elevate in importance: “Seek the services of an experienced book cover designer.” I don’t view this as an option […]
Embrace Today as an Opportunity to Form a Better Tomorrow By Peter Lyle DeHaan, PhD As we step into the new year, we embrace the potential that it brings. Now is the time to move toward our best year yet. It starts with embracing the opportunities we have in front of us at this moment. […]
With changes in publishing and advances in technology, it’s never been easier to publish a book. This isn’t to imply publishing a book is easy, just that the barriers are disappearing and the costs are dropping. This emerging reality leads to two extremes of self-publishing for do-it-yourself authors who want to publish their books. Extremes […]
We Celebrate the Many Companies and People Who Make Connections Magazine Possible By Peter Lyle DeHaan, PhD With this issue of Connections Magazine, we start our twenty-seventh year of continuous publication. It started in July 1993 when Steve and Chris Michaels founded the magazine. I took over in September 2001, just a few days before […]