Know Your Options to Craft an Informed Promotion Strategy By Peter Lyle DeHaan, PhD We’ve never had more marketing options available to us than we do now. It’s an exciting time to be a marketer. It’s also a confusing time. There are so many options it’s easy to become overwhelmed. Each channel provides an opportunity […]
We can find encouragement and instruction in reading great writing quotes Two weeks ago I asked you to share your favorite quotes about writing. Mine was “Omit needless words.” Here are some more great writing quotes. “If there’s a book that you want to read, but it hasn’t been written yet, then you must write […]
To self-publish—or indie-publish—you do it yourself. You don’t go through someone else. To pay someone else is called assisted publishing or subsidy publishing. Some are good, some are not, and some are rip-offs. I’ve heard of rates from several hundred dollars to over ten thousand. And that’s a lot of money to pay for something […]
Peter Lyle DeHaan’s Latest Book Peter Lyle DeHaan’s newest book is Sticky Sales and Marketing. It is book two in the anticipated Sticky series. In Sticky Sales and Marketing, Peter Lyle DeHaan, PhD breaks down sales and marketing strategies in a coherent story-driven process and highlights what works and what doesn’t. Through personal stories and […]
Facilitate Better Communication and Connectivity Within and Outside Your Operation By Peter Lyle DeHaan, Ph.D. With the staffing challenges that most every healthcare call center faces, it’s more critical now than ever to optimize your operation for greater effectiveness and increased efficiency. One way to do this is to integrate your call center. Let’s consider […]
Here are the key steps to write and indie publish a book. Since I’ve written and published many books, I made my own checklist (on which the above list is based) to make sure I cover everything and don’t miss a step. As more options become available and I learn more about the writing and […]
For years I made the mistake of not investing in learning the craft of writing. Though I certainly put in the time, for years I was reluctant to spend money. But taking the cheap way out merely held me back. Here are some investments I’m now making to become a better writer: Of course, none […]
The Elements of Style is an excellent writing resource. Start with it. Then build on that foundation. For a comprehensive reference on punctuation and formatting, there are several notable resources. Unfortunately, none of them are in complete agreement, with obvious conflicts. Each guide has its advocates. And many have specific applications. While some people know […]
Offer Call Backs and Customer Service Options By Peter Lyle DeHaan, Ph.D. In thinking about going beyond the call, you may assume this is an article about offering web chat, text messaging, and email response in addition to handling phone calls. Though I’m an advocate of these options, thereby turning your call center into a […]
What do the days ahead hold for those of us who publish books? What is the future of book publishing? Given the rapid changes the industry is undergoing, we anticipate a different tomorrow, but just how much different will it be? Will today’s roles even exist in a decade or two? Predicting the future or […]