Does using a story device guide our work or hamper our creativity? In many books and most movies, something will happen about three-fourths of the way through. With the desired goal within reach, a roadblock pops up to thwart our protagonist’s progress. While this is sometimes an ingenious plot twist, too often the problem seems […]
Ill-Conceived Incentive Programs Can Actually Hurt Sales By Peter Lyle DeHaan John was a salesperson who periodically visited our business. His company supplied specialized equipment to our industry, and we regularly bought from him. He cultivated relationships with many people in the company, including me, even though at the time I was scarcely an influencer—let […]
As someone who’s written 2,500 blog posts and counting, you may be surprised that I don’t think a writer must blog. Here are two considerations, followed by a blogging option: Fiction Writers It’s hard for fiction writers to build a following with a blog. Unless you want to blog and have ideas for posts that […]
Discover the Keys to Search Engine Optimization By Peter Lyle DeHaan, PhD You have a website for your telephone answering service. That’s the first step to establishing your online presence. But is your website doing all that you want it to do? Is it living up to your expectations? If you’re not enjoying the […]
Promote a Product, Service, or Idea to Achieve a Desired Outcome By Peter Lyle DeHaan Every business or organization has a sales and marketing function. It’s only the details that vary. They may have an existing department, or two, to address this need. Or the sales and marketing functions may fall under the purview of […]
Disrespecting Customers Is the Fastest Way to Lose Them By Peter Lyle DeHaan, PhD Though not as frequent as our biennial cell phone migration from one carrier to another, my family and I have all too often found ourselves forced to change entertainment providers due to escalating charges. These companies have the same mentality as […]
Know Your Options to Craft an Informed Promotion Strategy By Peter Lyle DeHaan, PhD We’ve never had more marketing options available to us than we do now. It’s an exciting time to be a marketer. It’s also a confusing time. There are so many options it’s easy to become overwhelmed. Each channel provides an opportunity […]
We can find encouragement and instruction in reading great writing quotes Two weeks ago I asked you to share your favorite quotes about writing. Mine was “Omit needless words.” Here are some more great writing quotes. “If there’s a book that you want to read, but it hasn’t been written yet, then you must write […]
To self-publish—or indie-publish—you do it yourself. You don’t go through someone else. To pay someone else is called assisted publishing or subsidy publishing. Some are good, some are not, and some are rip-offs. I’ve heard of rates from several hundred dollars to over ten thousand. And that’s a lot of money to pay for something […]
Peter Lyle DeHaan’s Latest Book Peter Lyle DeHaan’s newest book is Sticky Sales and Marketing. It is book two in the anticipated Sticky series. In Sticky Sales and Marketing, Peter Lyle DeHaan, PhD breaks down sales and marketing strategies in a coherent story-driven process and highlights what works and what doesn’t. Through personal stories and […]