Your Website Isn’t Finished Until It’s Optimized for Search Engines If you have a website for your answering service, I suspect you’ve heard of search engine optimization (SEO). It’s a critical component of every website, assuming you want people to find you. SEO means that the content of your site is optimized for search engines. […]
Provide Valuable Information Your Clients and Prospects Will Appreciate In past columns, we looked at how to make your answering service website stand out and the main pages every site should have. Now let’s switch our focus to content. You know what to put on your homepage, services, get started, about us, and contact us […]
Don’t Focus on the Angry Masses but Grab onto a Good Call Whenever Possible Working in a call center is challenging. Although it’s been a long time since I answered calls in one, I’m still aware of how hard it is. That’s because I’m now on the other end of the phone, such as for […]
Seek to Provide the Fast Responses Your Prospects and Clients Expect We live in an I-want-it-now culture. People, in general, and your answering service clients, specifically, expect quick responses to their inquiries. If they don’t get what they want when they want it, they’ll seek solutions elsewhere. That’s why we need to look at our […]
An Effective Website Doesn’t Need to Be Big, but It Does Need to Cover the Basics In Does, Your TAS Have a Great Website? we looked at how to make your website stand out as an essential marketing resource for your answering service. The tips offered aren’t revolutionary and comprise best practices for website design. […]
Advances in Agent Performance Can’t Overcome Deficiencies in Backend Systems Whenever I place a phone call to a business, I carefully observe what happens. After spending most of my adult life in some aspect of the call center industry, I can’t help it. Based on my observations, I’m happy to say that I’m encouraged by […]
Discover How to Make Your Website an Essential Marketing Resource In Does Your TAS Have a Great Website? we talked about the importance of having a killer website to serve as your online home base for your marketing plan. You can hire a professional web developer to do this for you. You can also do […]
Regardless of How You Market Your Answering Service, a Killer Website is Key There are many ways to market your answering service, limited only by your creativity and budget. Regardless of which strategy you use, you need a website. Even if you claim you’re not accepting any new clients—and I never met an answering service […]
Begin Your Investigation with a Little Research When I worked as a call center consultant (before moving full-time into publishing and writing) I advised hospital communication centers, healthcare call centers, and medical answering services. One hospital asked me to investigate the feasibility of them starting a medical answering service. Their doctors begged them to do […]
Key Information Provided as a Service to the Industry When I consulted for the answering service and call center industries, people kept contacting me who wanted to start a telephone answering service. I didn’t feel right taking their money and tried to talk them out of it. After all, who wants to go into a […]