By Peter Lyle DeHaan, PhD If your call center is only making EBR (existing business relationship) calls, you may think you have nothing to worry about, right? No. Just because it is legal to dial a number, doesn’t mean you should. Calling too often or for the wrong reasons could turn an EBR into a […]
Monday’s blog about the misdirected press releases generated a lot of interest, both in the form of official blog comments, as well as email messages. Sara, who works in the public relations industry — and sends me good press releases — emailed me her thoughts: “…love your blog – and cannot believe what utter rubbish […]
After yesterday’s column mentioning press releases that were poorly targeted, I made a list of the headlines sent my way recently. None of them have anything to do with what my magazines cover. Even though the summer months are light for news submissions, I still received quite a few. For some of them I am […]
Each day I receive a plethora of press releases. While some are exactly the information I seek to share with readers of Connections Magazine and AnswerStat magazine, others are more broadly targeted, and too many are complete mismatches. Consider the numerous email missives I’ve received to save the manatees or promote Michigan Special Olympics. Although […]
By Peter Lyle DeHaan, PhD Five years ago, the call center industry was confronted head on with the DNC (Do-Not-Call) legislation. As millions signed up to block most telemarketing calls to their home, the pool of prospect numbers shrank dramatically. Since then, the face of outbound calling in the United States has been unalterably changed. […]
By Peter Lyle DeHaan, PhD One of the side effects of replacing my cell phone was having to transfer my number directory from the old unit to the new one. The cell phone company had a nifty device that would do this (surely there must be a means to accomplish this using the cell network […]
By Peter Lyle DeHaan, PhD I read a wide assortment of magazines each month. Most of them are free publications, effectively supported by the companies that advertise in them. Only three of the magazines that I read are paid subscriptions. One of them, a popular business magazine, used to be my favorite. Its arrival was greatly anticipated […]
By Peter Lyle DeHaan, PhD My wife’s Avon order arrived the other day and… Okay, I confess, the order wasn’t just for her, but mostly. The only Avon product I deign to use is their Care Deeply Lip Balm. It is the ideal combination of firmness and moistness. Some competing products tear your lips off […]
By Peter Lyle DeHaan, PhD Have you heard about the onslaught of Do Not Market laws proposed at the local, state, and federal level? You haven’t? Well, there is good reason that this pending legislation has caught you unawares. The fact is that it doesn’t exist—per se. However, in reality there is a plethora of existing […]
By Peter Lyle DeHaan, PhD Have you heard about the onslaught of Do Not Market laws proposed at the local, state, and federal level? You haven’t? Well, there is good reason that this pending legislation has caught you unawares. The fact is that it doesn’t exist – per se. However, in reality there is a […]