Author Peter Lyle DeHaan, PhD, publishes books about business, customer service, the call center industry, and business and writing.
The Shy Writer: An Introvert’s Guide to Writing Success By C. Hope Clark (reviewed by Peter DeHaan) Many writers are shy. C. Hope Clark understands this too well. At best, the effect of shyness serves as a roadblock for writers. At worst, it’s enough to cause some to cease writing altogether; the cost of confronting […]
Book publishing is more than just writing and producing books; it is also about selling them. Selling books requires a host of skills, including marketing, promotion, and public relations. Yes, public relations—PR for short. At its most basic level, public relations is managing the flow of information from an entity (a company, organization, or an […]
Make Sure Each Piece of Contact Center Technology Works as a Seamless System By Peter Lyle DeHaan, Ph.D. In continuing our series on call center integration, we move to the topic of technology, specifically the need to integrate your call center tools. Today’s vendors offer a wide array of technology options to enhance the contact […]
When Marketing Data Is Absent, You Need to Go by Instinct By Peter Lyle DeHaan Though the source of the old advertising quip is in dispute, its wisdom isn’t. The adage laments, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Tracking Traditional Marketing When it comes […]
Blogging is an important aspect of book publishing. This series on blogging with WordPress provides a starting point. Last week, focusing on WordPress, we talked about two options: WordPress.com and WordPress.org. In a basic way, WordPress.com is analogous to Gmail, while WordPress.org is more like Outlook (or in the extreme, it could be like an […]
Indirectly Promote Your Company and Products by Providing Valuable Industry Information By Peter Lyle DeHaan I’ve talked about content marketing. Now we’ll delve into it more fully as a practical marketing tactic. Having written nearly five thousand content marketing pieces over the past couple of decades, it’s a subject I know quite well. The goal […]
Writers claim to dramatically increase their writing speed by speaking instead of typing In listening to podcasts and reading blogs, I’ve heard a lot about writers using dictation. This intrigued me. There are two reasons why I wanted to try dictation instead of typing when composing my first drafts. Why Diction? Increased Speed: The most […]
Don’t Overlook the Basics for Your Marketing Initiatives By Peter Lyle DeHaan As a periodical publisher, I’ve run ads for my customers. As a marketer, I’ve created and run ads for myself in various publications and on websites. And as a buyer, I’ve reacted to ads. These experiences provide me with a 360-degree view, able […]
A writing methodology that works for everyone who is neither 100 percent outliner nor organic writer I heard several people mention Randy Ingermanson’s Snowflake Method For Designing a Novel. Eventually, I became curious enough to check out his post on the subject. Though the snowflake fractal intrigued me, the 10 Steps he advances left me […]
3 Responses to Using AI to Serve Customers By Peter Lyle DeHaan, Ph.D. Predictions about the emergence of artificial intelligence (AI) have been with us for decades. But until recently they only showed up in science fiction books and movies—usually with dire results. Such is the basis for good fiction. Yet in recent months, advances […]