By Peter Lyle DeHaan, Ph.D. Over the years, I’ve attended numerous conventions, trade shows, expos, and conferences. Often, my role is that of a reporter and photographer. Sometimes I’m there to make a presentation, others times as an exhibitor, and occasionally as an attendee. For each of these functions, there are certain requisite steps needed […]
Author: Peter Lyle DeHaan
Author Peter Lyle DeHaan, PhD, publishes books about business, customer service, the call center industry, and business and writing.
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When a Telemarketing Call Fails…
By Peter Lyle DeHaan, PhD I am the first to appreciate and embrace well-done and smartly executed outbound calling. I am also highly critical of and greatly annoyed by poorly executed telemarketing efforts. Another example for this latter perspective arrived at my office today, courtesy of my telephone. The call went like this: “May I […]
I publish four periodicals: two magazines, an e-publication, and an e-newsletter. There is an established workflow to each, with every day requiring that some task be accomplished for at least one of them. Additionally, one of the magazines has an overlapping production schedule, meaning that sometimes I have to start the next issue before the […]
By Peter Lyle DeHaan, PhD As a magazine and Web site publisher, all manner of articles and press releases show up in my inbox on a daily basis. Although some of them are carefully targeted to the markets I serve, most are widespread missives that are sent to every publisher with a pulse, regardless of […]
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Call Center Work
By Peter Lyle DeHaan, PhD Ironically, most of the communication that I do in producing Connections Magazine, a publication about call centers, is done via email and not the telephone. My phone rings infrequently, and when it does the caller is often someone I don’t want to talk to – either a mismatched attempt to […]
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The Effects of High Unemployment
By Peter Lyle DeHaan, PhD With the unemployment rate running so high, businesses needing to hire find themselves in a “buyer’s market.” There are plenty of people looking for work. This results in more applicants to pick from for each opening. High unemployment has also served to limit employment options, thereby reducing worker mobility. The […]
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Go for the Green
By Peter Lyle DeHaan, Ph.D. No, this isn’t an article about amassing quantities of cash or an allusion to pursuing an Olympic medal. Rather, it is about environmental green, specifically as related to AnswerStat magazine. Having been bitten by the ecology bug as a teenager, I have always had a favorable predisposition towards the environment […]
By Peter Lyle DeHaan, PhD January marked a historical senate vote in Massachusetts of near epic proportions. Essentially, this became a referendum on the President Obama’s first year in office in general and the healthcare debate in particular. The result of the contest did not bode well for our president. I wonder if he’s listening, […]
By Peter Lyle DeHaan, PhD Despite people turning to online sources for information gathering, readers still engage with print publications. According to data gathered by Readex Research Red Sticker Studies in 2004 and 2008, there isn’t a significant change in the percentage of readers who indicated that they saw and read 1-page, 4-color ads when […]
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Seven Benefits of Print Advertising
By Peter Lyle DeHaan, PhD “Print is a display technology,” notes columnist Andrew Brenneman. “Ink on paper will endure well into the digital age.” He then lists seven reasons why, stating that Print is: 1. Physical: it has a tangible presence, working well for active and passive seekers 2. Portable: it can be easily moved; […]