At one time, publishers would be impressed with your sheer number of Twitter followers (or Facebook likes), but now their focus is more on engagement. What is your Twitter strategy to build your author platform?
Are you interacting with your Twitter followers? Do you try to connect with them, and do they appreciate the value of your tweets?
Follow people who share your mindset and fit this perspective, and don’t worry about following back the folks who don’t.
And never buy followers. This accomplishes nothing positive and will cause you huge problems.
Don’t focus on your numbers of social media connections but on the quality of interaction with the connections you have. This is the ideal Twitter strategy.
Learn more about writing and publishing in Peter’s book: The Successful Author: Discover the Art of Writing and Business of Publishing. Get your copy today.
Peter Lyle DeHaan is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book The Successful Author for insider tips and insights.
