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Writing and Publishing

What Social Media Content Strategy Is Right for You?

Some writers post new material on social media. Others repeat content from their blog. I do neither. Here’s why.

Republishing the whole post isn’t a good idea because it repeats content, and search engines dismiss duplicate content. And I feel it’s too time-consuming and therefore not a good use of my time to write new material just for social media. 

My goal is to direct people from social media to my website, my home base, which I own and control. Therefore, I post an excerpt from my blog posts on social media, such as Facebook and LinkedIn, with a link pointing back to the post on my website. I do so on Twitter, too, because their character limit necessitates brevity. 

Though social media platforms prefer you do not post links—because they want to keep visitors on their site—I want to get people to my site. That’s what’s most important to me. So I tease the post on social media and send people to my site to read the full piece.

By Peter Lyle DeHaan

Author Peter Lyle DeHaan, PhD, publishes books about business, customer service, the call center industry, and business and writing.

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