In a previous post, I talked about traditional publishing and vanity publishing (once the only two options), with hybrid publishing now filling the space between. Hybrid publishing is a combination of the two, with varying options for a book author.
A common term for this ever-evolving assortment of book publishing options is hybrid publishing. It’s also a descriptive name, with some book publishers opting for other labels.
One reader mentioned entrepreneurial publishing. I like that. It reminds us that publishing a book is a business. The book author needs to take part in the process in order to be successful.
Indie publishing (short for independent publishing) or indie press can take on a wide array of meanings, from a traditional publisher that is small and therefore independent, to a niche publisher, to self-publishing.
Custom publishing is a broader term that in addition to books can alternately cover magazines, newsletters, brochures, or whatever else can be imagined.
However, regardless of the label, the main thing is to analyze what they do and don’t do, determine how money flows between publisher and book author (and in which direction), and realize this is a business, for both publisher and author. Then, after finding the best fit, carefully read the contract. Then hire an attorney who is familiar with publishing agreements.