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Writing and Publishing

Self-Publishing Versus Pursuing a Traditional Book Deal

Should You Bother to Pursue a Traditional Publisher?

Traditional Authors

Traditional publishing requires less of the author, will likely result in more book sales, and carries the prestige of a publisher selecting your book for publication. The negatives include the effort to find a publisher, the length of time to publish the book, and earning much less per copy sold—if anything at all.

Indie Authors

A commonly sighted reason to not indie-publish is the requirement to market and promote our books. While it’s true that if we self-publish our books, we must market them if we expect to sell any, traditional publishers also expect you to help promote, market and sell your books. If you can’t or won’t do that, the publisher is unlikely to decide to publish your book. In short, they want authors who can move books.

Hybrid Authors

There is no one right answer. It depends on the goals and priorities of each individual author. Also, some authors do both, depending on the book. They’re hybrid authors, going with traditional publishers for some books and indie-publishing (self-publishing) for others.

By Peter Lyle DeHaan

Author Peter Lyle DeHaan, PhD, publishes books about business, customer service, the call center industry, and business and writing.

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