Writing and Publishing

Proof then Publish

Another blogging tip is to proof and then publish. That is, once written, review with care and post without delay. It’s that simple.

Some beginning bloggers are afraid to share what they write. They fear it’s not good enough or people will criticize their words. They talk themselves into waiting until it’s better. They search for a title with pizzazz or a conclusion with punch.

They worry about formatting, search engine optimization, and finding the right picture. And if the post is controversial, they dread the firestorm that could erupt—or that no one will react. Will anyone even read it? Given all that, the safest thing is to never post.

I once fell into that trap. Fortunately I escaped quickly. If no one reads our words, they mean nothing. We must publish.

The other extreme is to gush a flurry of words, and toss them to the world without a worry. Who cares about typos, word choices, fact checking, or excellence? Just spew forth our stream-of-consciousness and call it good. Disregard the craft of writing; seek quantity over quality.

I understand that mindset, too. In my early days as a blogger, circa 2008, I sought to write quickly and post even quicker. I hoped one scan of my draft would catch all errors.

My objective was a twenty-minute post. And though I sometimes hit my goal, the results fell short.

Typos overshadowed my prose; sloppy writing detracted from my ideas. I needed to turn off the timer and to take more time. Though perfect posting is an illusion, we need to be close; errors should be the exception and not the norm.

Successful blogging requires a rhythm: we sit down and write; we proof our words and then publish the results. No more, no less.

Learn more about writing and publishing in Peter’s book: Successful Author FAQs: Discover the Art of Writing, the Business of Publishing, and the Joy of Wielding Words. Get your copy today.

Peter Lyle DeHaan is an author, blogger, and publisher with over 30 years of writing and publishing experience. Check out his book Successful Author FAQs for insider tips and insights.

By Peter Lyle DeHaan

Author Peter Lyle DeHaan, PhD, publishes books about business, customer service, the call center industry, and business and writing.