As the final post in this series on platform building, we’ll address blogging. Although blogging isn’t right for every author, it is something that warrants serious consideration. After all, you are a writer and you wrote a book, so blogging is a natural extension of what you do: using words to connect with your audience and build a following.
Your blog should be integrated into your website, not a separate, stand-alone effort. (Conversely, you can expand your blog to become a website.) There are two aspects of blogging: the technical part of setting up a blog and the writing part of producing fresh content on a regular basis.
In upcoming posts, we’ll look at both, starting with a series on using WordPress for your blog and website. This website, by the way, uses WordPress.
This series on blogging will be a great primer for those who want to start blogging, provide helpful tips for those already using WordPress, and may even inspire bloggers not using WordPress to switch.
