Telephone Answering Service

Evaluating Change

By Peter Lyle DeHaan, PhD

In the March issue of Medical Call Center News (check it out if you serve medical accounts), I wrote about implementing change in your operation. It reminded me of the change TAS Trader went through in January when we switched from a PDF format to an email format.

Author Peter Lyle DeHaan

Though making that change was both timely and warranted, I wondered how you, our readers, would react. I’m pleased to report reader engagement (based on open and click stats, as well as reader comments) is even higher than before.

That’s sweet confirmation that we made this change correctly and you appreciated it.

Thank you for the affirmation and your encouraging support of TAS Trader. We are here to serve you and will continue to do so.

Learn more in Peter Lyle DeHaan’s book, How to Start a Telephone Answering Service.

Peter Lyle DeHaan, PhD, is the publisher and editor-in-chief of TAS Trader, covering the telephone answering service industry. Check out his books How to Start a Telephone Answering Service and Sticky Customer Service.

By Peter Lyle DeHaan

Author Peter Lyle DeHaan, PhD, publishes books about business, customer service, the call center industry, and business and writing.