Writing and Publishing

Generation Y Leads in Book Buying

Young people are more apt to read books than older folks

To listen to mainstream media about the state of book publishing leaves most people with an incorrect understanding of the industry. The press gives the impression that fewer people are reading and those who do are mostly older. The industry is dying, so why bother to write and publish books?

Yes, things are changing, but not how most people think—and that’s exciting. The truth is young people are buying more books, not less.

A 2012 news item from Bowker, based on extensive research by Bowker Market Research and Publisher’s Weekly, proclaimed that Gen-Y is now leading all demographics in book consumption. More recent reports confirm this reality. That’s great news! There is a demand for books and a future for books.

The report also confirmed a shift to online purchases and an increase in e-book sales. Other reports suggest it is older readers who embrace digital reading, with younger readers preferring print. Go figure.

Times are changing, so writers and publishers must adapt, but the most important thing is people still want to read and young people are leading the way.





By Peter Lyle DeHaan

Author Peter Lyle DeHaan, PhD, publishes books about business, customer service, the call center industry, and business and writing.

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