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Writing and Publishing

How Can a Writer Conform to Industry Expectations and Still Stand Out?

Trying to follow every bit of writing advice can push writers into a no-win situation

I listen to many podcasts, follow blogs, read magazines, attend webinars, and study books so that I can become a better writer. But some days I wonder if it helps. Some days my head spins with confusion, and I want to give up—not give up writing but give up trying to figure out the “right” way to do it.

My biggest struggle comes from seeking a balance of the seemingly ironclad, unwavering set of industry expectations with the near-constant plea from agents and editors to submit something unique. How can we rise above all others while doing what everyone else does?

The answer, I am realizing, is that we can’t. And that’s the rub.

Slavishly following today’s “standard writing procedures” makes our work formulaic, predictable, and boring. Yet in breaking from those requirements we run the very likely outcome of rejection for not fitting in. Either way, we lose.

In trying to obey the dictates of publishing experts I have sacrificed my vision, degraded my voice, and sapped my spirit. Yet in going with my instinct I have encountered criticism and rejection. The first is disheartening; the second is discouraging.

I’m now charting a middle ground. Yes, I will still seek to conform, to obey today’s expectations. But I won’t do so blindly. Going forward I will make informed decisions on my writing, choosing to confidently break the rules when my instinct tells me I must while following them without question whenever I can.

The result, I trust, will be conforming enough to garner attention but differing enough to stand out.


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Successful Author FAQs, by Peter Lyle DeHaan

Peter Lyle DeHaan, PhD, is a full-time, career author. He’s published scores of books, hundreds of articles, and thousands of blog posts, with experience as a publisher, editor, and commercial freelance writer. A passionate wordsmith, his goal is to change the world one word at a time. Learn more at PeterLyleDeHaan.com.

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