Is blogging your book a good idea? If you blog your book, why will people buy it? Logic suggests they wouldn’t, but the reality is that most people will.
Let me share what I’ve learned from other writers. I’ve yet to talk to anyone who felt their blog posts hurt their book sales. Even when their entire book is available on their blog, they still think their posts help sales, not hurt it.
My conclusion is that it comes down to convenience. It’s easier to read a book than to page through a series of posts on a website. Also, the purpose of blogs is for short, intermittent reading, while books have the opposite goal. Therefore, blogging your book is okay.
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Peter Lyle DeHaan, PhD, is a full-time, career author. He’s published scores of books, hundreds of articles, and thousands of blog posts, with experience as a publisher, editor, and commercial freelance writer. A passionate wordsmith, his goal is to change the world one word at a time. Learn more at PeterLyleDeHaan.com.
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