A company asked my friend to write blog content for their website, and he wasn’t sure where to start. He called for advice. “So, what’s a blog?”
I skipped the pat answer and connected with his experience. “It’s short articles posted online.” I referred him to this website as I shared things to consider.
At first he was excited, but then his interest waned. “What if I just refer them to you?”
I had just started offering a blog writing service, aka Content marketing. “That would be great!”
“What do you charge?” That’s a question with no easy answer. It’s like wondering what a vacation will cost without revealing the length or destination.
Here are a dozen questions to ask before agreeing to write blog posts for pay:
- How many words per post?
- How often do they want me to post?
- Will I get the byline (with a link and maybe even my photo) or will I be a ghostwriter?
- Can I use my own voice and style, or do I need to follow their guidelines?
- Is the content exclusive to them or can I repurpose it for other uses (that is, repackage and resell it)?
- If it’s exclusive, will the rights revert to me at some point?
- Are they looking for straight content, or do I need to do keyword research and write meta tags?
- Do I need to supply graphics?
- Will they indemnify me if there’s a problem?
- How much direction will they provide about topics and content?
- Will I email them the finished post or must I add it to their site?
- Will I need to monitor and respond to comments?
Depending on the answers, I’d charge $100 to $250 for a typical length post, more for longer ones. Yes, there are folks out there who will crank out a post for $25 or even less, but if someone’s looking for cheap content, they shouldn’t look to me. My focus is on quality, and quality costs.
Bargain-hunters aside, I will work as a blogger for hire.