By Peter Lyle DeHaan, PhD As I’ve read the responses (more correctly, the “outrage”) from the direct mail industry to the proposed USPS postage rate increase, I try to put myself in their situation. I would be frustrated too. Like them, I would cut back on mailings, like them I would think about putting more effort […]
Category: Business
Business articles by Peter Lyle DeHaan, PhD
By Peter Lyle DeHaan, PhD In his article, Advertising’s Compound Interest, Jim Gustafson discusses advertising effectiveness. He correctly states: All advertising mediums can be effective when used properly and consistently. However, no advertising is worth the investment if you just shotgun it or try it a short time. The Right Medium The first key is […]
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They Just Don’t Get It
By Peter Lyle DeHaan, PhD I wonder if my local phone company is clueless; it seems that they just don’t get it. By “it,” I mean everything: marketing, pricing, customer retention, technical support, and customer service. Although they are surely aware that they no longer function in a monopoly environment, their actions belie that reality. […]
By Peter Lyle DeHaan, PhD Despite people turning to online sources for information gathering, readers still engage with print publications. According to data gathered by Readex Research Red Sticker Studies in 2004 and 2008, there isn’t a significant change in the percentage of readers who indicated that they saw and read 1-page, 4-color ads when […]
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Seven Benefits of Print Advertising
By Peter Lyle DeHaan, PhD “Print is a display technology,” notes columnist Andrew Brenneman. “Ink on paper will endure well into the digital age.” He then lists seven reasons why, stating that Print is: 1. Physical: it has a tangible presence, working well for active and passive seekers 2. Portable: it can be easily moved; […]
By Peter Lyle DeHaan, PhD I am a voracious magazine reader. For years, I have had a stack of magazines awaiting my attention. Although I eventually read them, it may not be done quickly. Lately, however, my backlog of unread magazines has been steadily diminishing. This is because some magazines have ceased publication, others have […]
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Registering Domain Names
By Peter Lyle DeHaan, PhD A few months ago, I choose not to renew a tertiary domain name for a website. One semi-resourceful individual saw that it was now available, researched that I owned a similar one, and offered to procure it for me — not realizing that I was the former owner. (See “The Difference […]
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Collections
By Peter Lyle DeHaan, PhD I love my work—at least 99 percent of it. There are two things that I don’t enjoy and top on that list is making collection calls. On those days when my bride asks, “How was your day?” I can only grunt in disgust. “Why are you in such a bad mood?” she […]
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Click-Through-Rate
By Peter Lyle DeHaan, PhD Most of my Websites include ads from Google. If you’re not familiar with how Google ads work, here’s a brief overview. I put some special software code (html code) on my websites, which goes and gets ads from Google each time someone views that page. The content of the ad (generally) relates to […]
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Free Stuff from PR Firms
By Peter Lyle DeHaan, PhD PR firms often want to send me books. Their hope is that I will review them in one my magazines or blogs. Sometimes the books directly relate to the magazines’ focus, other times they cover a parallel topic, and occasionally there is no connection whatsoever. (If you hire a PR firm, […]