Align Sales and Marketing Strategy with Client Geographic Distribution By Peter Lyle DeHaan, PhD Since you can target online ads to specific markets, conduct a geographic analysis of where your customers are located. Let the results inform future ad targeting. Here are some considerations: Local Market Though there’s no longer a technical reason to go […]
Category: Telephone Answering Service
Telephone answering service articles by Peter Lyle DeHaan, PhD
Sales and Marketing Tactics Change, but the Need to Close Sales Doesn’t By Peter Lyle DeHaan, PhD In the early days of the telephone answering service industry, most all clients were local. This was because a physical off premise extension of the customers’ phone line needed to be installed in the answering service. If the […]
Apply Your Experiences of the Past Year to Chart Your Future Course By Peter Lyle DeHaan, PhD Throughout my career, at both the businesses I’ve managed and the ones I’ve owned, I’ve sought incremental improvements, making small ongoing tweaks on a regular basis. By fine-tuning processes and paradigms over time, I made the operation better […]
Empower Employees to Excel Regardless of Where Their Office Is By Peter Lyle DeHaan, PhD We are now approaching one year since many businesses sent employees home to work. Though some staff have returned to the office, either all the time or on select days, many workers continue to toil from their homes. Some have […]
What Was Once Optional Is Now Required By Peter Lyle DeHaan, PhD The potential to have remote operators work off-site from the main answering service location goes back to the 1990s, when I made a presentation about this topic at the ATSI convention. I covered the two key aspects of having a distributed workforce. One […]
Move beyond a Mindset of Answering Calls to Facilitating Interactions By Peter Lyle DeHaan, PhD This year has been a challenging one no matter how we look at it. Our status quo as an industry—to whatever degree we ever had a status quo—has been shaken. Everything seems to have changed. Our response has been as […]
Article Repository Consolidates Industry Resources By Peter Lyle DeHaan, PhD I published my first article in 1982. It was about pagers. Remember them? It was also the hardest piece I’ve ever written, but it set me on a journey for a lifetime of writing. Over the years I authored a couple thousand articles, some of […]
Roundup of Articles on Fine-Tuning Your TAS Processes By Peter Lyle DeHaan, PhD Over the past several months we have addressed several ways to optimize your telephone answering service and help position you to increase your efficacy and enhance the service you provide to clients. Here’s a recap: 1. Optimize Your Sales How long does […]
Discover Why You May Not Want to Follow Conventional Wisdom for Payables By Peter Lyle DeHaan, PhD The standard business advice when it comes to accounts payable is to delay payment as long as possible, even beyond the stated due date—assuming you can get away with it. This benefits cash flow, making more money available […]
Don’t Overlook the Technical Support Component of Optimizing Your TAS By Peter Lyle DeHaan, PhD In our final article on streamlining your telephone answering service, we’ll look at the technical side of things. For many services, the technology that runs it remains the least favorite aspect of the business. It’s necessary, but it’s not enjoyed. […]