The TAS Industry Centers on a Readily Understood, Universal, and Reliable Technology By Peter Lyle DeHaan, PhD Telephone answering services handle thousands of telephone calls every day. The majority are incoming calls that come from clients’ customers and prospects. The rest are outgoing calls made for clients. With the continual use of the telephone at […]
Category: Telephone Answering Service
Telephone answering service articles by Peter Lyle DeHaan, PhD
To Know Where You’re Headed You Must First Determine Where You Are By Peter Lyle DeHaan, PhD Year end is an especially busy time at most telephone answering services, but that’s not an excuse to focus strictly on the present and stop thinking about the future. In fact, December is an ideal time to give […]
Categories
Get More Clients
Discover the Key Characteristics to Close More Sales By Peter Lyle DeHaan, PhD In the August issue of TAS Trader, we talked about identifying where your clients are located and adjusting your market strategy accordingly. But marketing is only half of a successful sales and marketing initiative. The other half is closing sales. Though much […]
Align Sales and Marketing Strategy with Client Geographic Distribution By Peter Lyle DeHaan, PhD Since you can target online ads to specific markets, conduct a geographic analysis of where your customers are located. Let the results inform future ad targeting. Here are some considerations: Local Market Though there’s no longer a technical reason to go […]
Sales and Marketing Tactics Change, but the Need to Close Sales Doesn’t By Peter Lyle DeHaan, PhD In the early days of the telephone answering service industry, most all clients were local. This was because a physical off premise extension of the customers’ phone line needed to be installed in the answering service. If the […]
Apply Your Experiences of the Past Year to Chart Your Future Course By Peter Lyle DeHaan, PhD Throughout my career, at both the businesses I’ve managed and the ones I’ve owned, I’ve sought incremental improvements, making small ongoing tweaks on a regular basis. By fine-tuning processes and paradigms over time, I made the operation better […]
Empower Employees to Excel Regardless of Where Their Office Is By Peter Lyle DeHaan, PhD We are now approaching one year since many businesses sent employees home to work. Though some staff have returned to the office, either all the time or on select days, many workers continue to toil from their homes. Some have […]
What Was Once Optional Is Now Required By Peter Lyle DeHaan, PhD The potential to have remote operators work off-site from the main answering service location goes back to the 1990s, when I made a presentation about this topic at the ATSI convention. I covered the two key aspects of having a distributed workforce. One […]
Move beyond a Mindset of Answering Calls to Facilitating Interactions By Peter Lyle DeHaan, PhD This year has been a challenging one no matter how we look at it. Our status quo as an industry—to whatever degree we ever had a status quo—has been shaken. Everything seems to have changed. Our response has been as […]
Article Repository Consolidates Industry Resources By Peter Lyle DeHaan, PhD I published my first article in 1982. It was about pagers. Remember them? It was also the hardest piece I’ve ever written, but it set me on a journey for a lifetime of writing. Over the years I authored a couple thousand articles, some of […]