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Telephone Answering Service

How Do You Use Social Media at Your TAS?

Use Social Media as the Spokes of the Wheel and Your Website as the Hub By Peter Lyle DeHaan, PhD Most telephone answering services (TASs) have a website. That’s great! But not all do. They don’t think it’s worth the modest investment and feel social media serves them quite well. I’ve even heard from services […]

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Telephone Answering Service

What Does Your Website Do for You?

Make the Most of Your Online Presence to Better Serve Customers and Grow Your Business By Peter Lyle DeHaan, PhD Does your telephone answering service have a website? I hope so. What does your website do for your business? Over the years, I’ve seen a wide range of TAS websites, from severely lacking to impressively […]

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Telephone Answering Service

Look for Ways to Better Serve Your Clients

Seek Initiatives to Stand Out from Your Competition By Peter Lyle DeHaan, PhD You’re proud of your telephone answering service; at least I hope you are. You strive to serve your clients and their callers well. You do things with excellence. You relish the fact that you facilitate hundreds or thousands of communication efforts every […]

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Telephone Answering Service

Does Your TAS Do More Than Take Calls?

Answering Services Should Seek to Diversify Their Service Offerings By Peter Lyle DeHaan, PhD I’ve often encouraged telephone answering services to expand their service offerings. One option is to become a multichannel provider. A wise approach that aligns with the core mission of facilitating client communications is to handle additional channels. This can include email […]

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Telephone Answering Service

Telephone Answering Service Valuation Methodology

By Peter Lyle DeHaan, PhD Determining an appropriate valuation for a telephone answering service (TAS) looms as a challenging task, one that many outside the industry don’t fully appreciate. This paper details TAS distinctives and explains how to best determine the value of a TAS. EBITDA A common valuation method for most businesses is to […]

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Telephone Answering Service

Celebrate the Telephone

The TAS Industry Centers on a Readily Understood, Universal, and Reliable Technology By Peter Lyle DeHaan, PhD Telephone answering services handle thousands of telephone calls every day. The majority are incoming calls that come from clients’ customers and prospects. The rest are outgoing calls made for clients. With the continual use of the telephone at […]

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Telephone Answering Service

Conduct a Year-End Review

To Know Where You’re Headed You Must First Determine Where You Are By Peter Lyle DeHaan, PhD Year end is an especially busy time at most telephone answering services, but that’s not an excuse to focus strictly on the present and stop thinking about the future. In fact, December is an ideal time to give […]

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Telephone Answering Service

Get More Clients

Discover the Key Characteristics to Close More Sales By Peter Lyle DeHaan, PhD In the August issue of TAS Trader, we talked about identifying where your clients are located and adjusting your market strategy accordingly. But marketing is only half of a successful sales and marketing initiative. The other half is closing sales. Though much […]

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Telephone Answering Service

Where Are Your Clients Located?

Align Sales and Marketing Strategy with Client Geographic Distribution By Peter Lyle DeHaan, PhD Since you can target online ads to specific markets, conduct a geographic analysis of where your customers are located. Let the results inform future ad targeting.  Here are some considerations: Local Market Though there’s no longer a technical reason to go […]

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Telephone Answering Service

Answering Service Marketing, Then and Now

Sales and Marketing Tactics Change, but the Need to Close Sales Doesn’t By Peter Lyle DeHaan, PhD In the early days of the telephone answering service industry, most all clients were local. This was because a physical off premise extension of the customers’ phone line needed to be installed in the answering service. If the […]