Connect with Critical Groups Who Often Go Overlooked
By Peter Lyle DeHaan, Ph.D.
As we wrap up our five-part series, Integrate Your Call Center, our fourth consideration is stakeholder integration. (If you want to review, the other three are Integrate Your Call Center Staff, Integrate Your Call Center Tools, and Integrate with Your Organization.)
When we integrate our call center with our stakeholders, this means a better information flow between you and other groups that are ancillary to the call center but also integral to success. Here are some items to consider when it comes to integrating with your stakeholders.
Vendors
First up for stakeholder integration is your vendors and suppliers. They are critical to your call center success, so it’s critical to have a good relationship with them. I’ve been on both sides of adversarial vendor-call center relationships, and the results are never good. For this reason, I always strive for mutually supportive, win-win interactions.
When you lift your vendors up, they’ll lift you up. And if you tear your vendors down, your operation is apt to suffer as a result. Seek interactions and solutions that are in your mutual self-interest. Your positivity will be rewarded.
And when difficulties arise—which they invariably will—seek to work with your vendors to find a solution rather than harass or threaten them. Remember, patience goes both ways.
Investors
Whether you’re part of a for-profit or nonprofit organization, someone has invested money in your operation, and they expect a return on that investment (ROI). If the call center fails to provide the return they expect, they’ll close it down and outsource the work. In a worst-case scenario, the organization will go out of business and close their doors. Either way, all those calls center jobs will be lost.
Yes, it’s the owners of your operation that control the purse strings. They are the ones who can say no to your funding requests. But they are not your enemy, so it’s important to have a good working relationship with them.
Call center investors and owners are the second source of stakeholder integration.
Staff
We’ve already talked about the importance of cross training when it comes to integrating your staff, yet call center employees are also stakeholders. They can be appreciative of their employers or hostile towards them. While this is a choice they decide, management plays a critical role in how well they’re integrated into the mission of the organization.
Key elements include their compensation package, managerial support, and how appreciated they feel for the work they do. Other areas are scheduling, workload, and a sense of a shared vision.
If they’re unhappy they’ll vent their frustrations with their coworkers, their family and friends, and potentially everyone who calls. Since they talk to a lot of people every day, a disgruntled telephone agent can harm your brand and hamper your objectives in quick order.
Thankfully, the opposite is also true. When they’re treated right, they’re much more apt to be happy and satisfied with their work. Then they’ll likewise let other people know, and their work will show it.
Conclusion
When it comes to making your call center the best it can be, be sure to include your stakeholders and integrate them into your operation. Though these groups often go overlooked, they are critical to your success. Don’t overlook stakeholder integration.
Read more in Peter Lyle DeHaan’s Healthcare Call Center Essentials, available in hardcover, paperback, and e-book.
Peter Lyle DeHaan, PhD, is the publisher and editor-in-chief of AnswerStat and Medical Call Center News covering the healthcare call center industry. Read his latest book, Sticky Customer Service.
