By Peter Lyle DeHaan, PhD
The month that follows March kicks off with some tomfoolery; we call this April Fool’s Day.
As a publisher, each year I receive some April Fool’s Day press releases. While the best ones quickly become self-obvious, there were a couple that I wasn’t sure about. I scowl and press delete. This is a great reason to never, ever make a serious announcement on April first. You don’t want your important missive to be dismissed as a joke.
I remember years ago, the head-scratcher goes to a book announcement for:
“A Paradise for Some is Paradise for None. Based on actual stories, it tells you about Ron Edelweiss. A former Swiss banker Ron Edelweiss spent eight years in the Caribbean tax, a legal and regulatory haven of the Crocodile Islands, and the challenges he and his family face there, and then in Switzerland as a consequence of his determination to resist the corrupt system.”
Although based on “stories,” the book jacket said it was “an entirely and completely and decidedly and deceptively fictional novel.” A Google search of the title gave no matches, but the author is presumably real—and has a website and blog about his ordeal. The book was listed by Lulu, a publishing company that offers books-on-demand and e-books.
The whole thing smacks of subterfuge, but if it is, it is an elaborate ruse. In any event, had I received the announcement on April 2, I would have accepted it as real. As it is, I’m not sure what to think. Perhaps that joke was on me.
Peter Lyle DeHaan is an entrepreneur and businessman who has managed, owned, and started multiple businesses over his career. Common themes at every turn have included customer service, sales and marketing, and leadership and management.
He shares his lifetime of business experience and personal insights through his books to encourage, inspire, and occasionally entertain.