Having Great Content on Your Website Means Nothing If No One Can Find It
A few months ago we looked at SEO (search engine optimization) for telephone answering service websites. In that short column, we touched on the essential SEO elements: page or post title, description, and keyword or keyword phrase.
These are the three critical SEO elements. Start with those as the most important, but don’t stop there. Here are some key supporting SEO considerations:
Headings
For SEO purposes, a well-written page or post will use subheadings every couple hundred words. This helps people who can. This is important since most visitors will scan your content and not read it word for word. Make your headings bold and add heading tags, such as H2 or H3. (Use an H1 tag only once, and that’s for the title of your page or post.)
Images
Every page or post should have an engaging graphic or photo that relates to the content. Give the image a name that reflects it, such as, professional phone answering. Don’t use image1 or Dx23ga234k. Then add relevant SEO alt text to the image.
Link Strategy
For SEO purposes, it’s a good practice to link every post to another post. And have an existing post link to the new content. Also, many SEO gurus now recommend one outbound link per post to a high-authority site, that is, one that gets a lot of traffic.
Content-Length
Every page or post should be at least three hundred words long but aim for five hundred. Anything shorter than three hundred doesn’t give search engines enough content to analyze, so they’ll skip that page.
Keyword Density
We mentioned that having a keyword or keyword phrase is a critical SEO element for each page or post. Make sure the content includes your keyword phrase without overusing it. According to Yoast SEO, aim to use your keyword phrase in 0.5 to 3 percent of the text. (In a 500-word post this is 3 to 15 times.)
Web Address
A final consideration that’s easy to cover is the words in the web address for that page or post. Make sure they reflect the theme of the content and include the keyword phrase.
Conclusion
Addressing these SEO elements will help search engines find, appreciate, and promote your site and its content. But remember that the title, description, and keyword phrase are the essential SEO elements. Handle these three items first. Then add the rest.
Want an answering service that grows without burning out your team or your margins? In The Profitable Answering Service, Peter Lyle DeHaan draws on three decades of owning, running, and advising answering services.
Peter Lyle DeHaan, PhD, has spent his career in and around the answering service industry. He’s owned, managed, bought, sold, and merged answering service businesses as well as consulted, written, and programmed for the answering service industry. Learn more at PeterLyleDeHaan.com.
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